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Dance pony, dance! A dancing shetland pony uses the number one rule of viral...

That's one mighty fine looking pony. And boy, can it move its tiny little pony feet.

EXCLUSIVE: The creators of ‘Dumb Ways To Die’ share the secrets behind Australia’s most...

Metro Trains’ Dumb Ways to Die campaign might soon come to be regarded as Australia’s most successful viral advertising campaign… ever. Shortly before Christmas, James Tuckerman caught up the the campaign’s creators, John Mescall and Adrian Mills of advertising agency McCann Melbourne.

YouTube rewinds the most watched videos of 2012 [VIDEO]

I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.

Dumb ways to die, the sing-a-long version! [VIDEO]

As you're about to roll into the weekend, why not gather your friends and co-workers around, grab a beer and kick of the weekend with a sing-a-long to the karaoke version. It's team bonding at its best!

Dumb ways to die, a content marketing juggernaut [VIDEO]

The catchy video from the operators of Melbourne's train network, Metro, is clocking up all sorts of amazing statistics. Since Monday this week, it's had more than 8.5 million views, bringing its grand total of views to this point in time, to around 15 million.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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