Home ANTHILL TV Dumb ways to die, a content marketing juggernaut

Dumb ways to die, a content marketing juggernaut [VIDEO]


The video from the operators of Melbourne’s train network, Metro, is clocking up all sorts of amazing statistics.

Since Monday this week, it’s had more than 8.5 million views, bringing its grand total of views at this point in time to around 15 million. The song has hit number one on the iTunes charts and is doing the rounds of all of the usual social media.

Created by McCann, this has got to be one of the most successful content marketing videos that Australia has produced. And, the great thing is, its message is universal — be safe and aware of your surroundings around trains.

Watch it. You’ll find yourself wandering around today singing the very catchy chorus.

Dumb ways to die – Melbourne Metro trains

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