Marketing & Media

Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.

Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.

With prices so low, not even covering the cost of picking them, the Australian home delivery food group came up with a plan to sell oranges. A lot of oranges. In fact, this campaign resulted in the sale of more than one million extra oranges than the previous year.

Steve jobs transformed an ailing company into one of the largest companies in the world by putting "a thousand songs in your pocket." Google crushed...

Today, Kulani Kinis is still a bootstrapped business, but we’re on track to hit $1.5 to 2 million in annual revenue by June 2018. Our constantly growing list of customers include ASOS, Forever 21, and ModCloth, just to name a few.

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...

Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...

Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.

In recent months, several companies have carved out innovative niches for themselves in the beauty industry, launching ground-breaking products and services designed to meet the needs of cosmetics consumers in unique, cutting-edge ways.

You know the saying "Go big or, go home"? Well, it's evolved. Now, it's "Go mobile or, go home."

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all.

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet! Caveat Emptor. Buyer beware....

The bankruptcy of Borders naturally got chins wagging at Anthill HQ, prompting us to consider what other big changes might be on the horizon, leading us to create our own short-list of things on the commercial endangered list. What do you think will become obsolete in the next decade?

Farmer Derek Klingenberg took to YouTube in 2008, offering up parody videos with a farming theme. His latest video, a parody of 'What does the...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Keeping a small business afloat is hard enough without having to worry about marketing online and connecting with audiences on social media. I get it, you’re swamped and you probably don’t know the first thing about marketing. But what if I told you that this was a sure fire way to rapidly scale if not double your business?