In the age of advanced technology and rapid social media consumption, the necessity for
Every type of business has felt the effects of this shift, and small businesses and start-ups are no exception to the rule. In fact, small businesses should be even more reliant on these techno-business strategies, as they actually allow for a rapid growth to take place and brand awareness to expand.
Perhaps some of the clearest examples of these successes have been with integrations capable of aggregating and sorting online capital and data on a massive scale; exploring such platforms could prove fruitful in determining the future course of commercial development.
What exactly do small businesses need?
open source e-commerce platform
First, an open-source e-commerce
With small businesses specifically, the majority of which are plagued with limited supplies of precious capital and a small number of employees to execute the work properly, such technology is paramount to future success, especially with the shifting consumer
2. Ability to capture data
Next, we should look to implementing a program with the ability to capture immense quantities of data, create automated reports of aggregated information, and generate powerful workflows and targeted ads to facilitate outreach.
Small businesses could benefit tremendously from such efficiency and focused intent. With limited ability to expend recklessly, such integrations allow for
This program may also generate a significant amount of click-through and personalization tendencies that could potentially allow small businesses to stand out from the pack in the manner they which to display themselves via the software.
3. Brand formation and growth
Finally, lean on a program that allows for unique brand formation and growth on the level of global
With a program like this, you could generate unique coupon codes to entice customers, deliver customized product recommendations from an online
Essentially, it would give small businesses the degree of control and accessibility that is necessary to succeed with, particularly upon the company’s conception.
The ability to use a platform to generate
Where to from here?
Essentially, small businesses need to be
Integrations are only some of the countless platforms small businesses can take advantage of and reap the benefits from if they are willing to invest in the costs and structuring that comes with
In the end, the bottom line for small businesses should always be profit, and these
Aparna Gray is Head of Marketing,
dotdigital, APAC and has more than 19 years’ experience in the marketing, public relations and communications field, with roles spanning across Australia, UK, China and Silicon Valley. Dotdigital will be exhibiting at Australia’s upcoming leadingevent, Online Retailer Expo and Conference (July 24-25), is coming up. Visitors will learn cutting-edge business insights, the latest trends ecommerce