Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Another small business social media FAIL. Do you agree?
Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a 'Discussion' on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.
Microsoft’s slippery viral video hit
The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.
Microsoft's slippery viral video hit
The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.
Phillip Kingston, 2009 Anthill 30under30 winner
A serial entrepreneur at only 24, Phillip Kingston is the embodiment of drive and ambition, spurned on by a desire to prove his sceptics wrong. With 3 start-ups under his belt while at university his current success story, Kingston development, is taking the Australian software and website development industry by storm.
Connecting Aussie businesses online: Platform 46 founder Tim Ayling
Anthill contributor Dave Birchall recently caught up for coffee and an interesting chat with Sydney-based Tim Ayling, CEO of Platform 46, an internal online social network for businesses.
iPhone app review: Instapaper
Today we welcome Michelle Matthews, of Deck of Secrets fame, as our new iPhone app reviewer. She is a self-confessed iPhone junkie, with well over 250 apps on her iPhone, so she’s well qualified to give you the inside running.
First up: the productivity app, Instapaper.
How to create your own Facebook app to save the world
Spencer Maughan is an Australian expat based in California. When not consulting to Silicon Valley venture capitalists (including Top 10 VC firm Venrock), he spends his time attempting to free the world of Malaria. I caught up with Maughan three weeks ago, just as his Facebook application, Fight Malaria, was entering Beta Testing.
Digital media and print mag spawn love child
The plan to put a paper-thin interactive screen inside subscriber copies of Entertainment Weekly is a creative stunt of impressive magnitude, but hardly likely to be a game-changer for CBS, Time or Pepsi.
How to save MySpace
With a simple change in policy and little additional investment, MySpace would no longer be the place where people simply try and get famous enough to make it to TV or newspapers. It could become the destination. Mark Cameron thinks he knows how to save MySpace from terminal decline.
Central Coast Small Business Network formed out of Twitter connection
A bunch of small business owners on the Central Coast recently formed a connection on Twitter, sharing experiences, advice and business tips. So they decided to meet (known in twitter circles as a "tweetup"). Since meeting, the group has grown into a fully-fledged organisation - the Central Coast Small Business Network, or CCBiz - and it is officially launching on 27 August. Great work, people.
What you can learn from the online porn industry
Most people giggle about the prevalence of porn on the internet, but the truth is that the porn industry has pioneered many of the technological innovations of our time. As an industry, these companies are good at what they do. Really good. And you should learn from them.
New website helps ‘buy Australian’
The website www.buyaustralianmade.com.au is not much fancier than a listing business - a directory. But it is being launched at a time when many manufacturers, especially in regional areas, are finding it tougher to sell their products through traditional retail outlets as the major chains cull their product lines.
New website helps 'buy Australian'
The website www.buyaustralianmade.com.au is not much fancier than a listing business - a directory. But it is being launched at a time when many manufacturers, especially in regional areas, are finding it tougher to sell their products through traditional retail outlets as the major chains cull their product lines.
Website of the Week: HelpMeChoose.com.au
Last year, the continued emergence of online consumer voice and choice collided with the global economic downturn, delivering consumers both the will and tools to demand a greater level of accountability from their financial service purchases. Enter HelpMeChoose.com.au...
$100 off Web Directions Conference Registration
When: October 8 and 9
Where: Sydney
Web Directions brings together hundreds of web designers, developers and other web professionals from around Australia and the world,...
What is spam on Twitter?
Yesterday, we posted an article about Dean Collins, an Australian expat in New York who is claiming to be sued by Twitter for his application TwitterButler. The good people at Mashable, one of the internet's most popular technology news websites, have also been tracking this case.
Google offers privacy freaks a Google-free zone
If Google's growing capability to monitor and cache all your communications, top-secret data and adventures in cyberspace has you worried, fear not! The satirical Onion News Network reports that Google HQ has come up with an answer... a facility where you can opt out of life in the Googleverse.
Twitter is suing me!
Under this intensified pressure, is Twitter - the poster child of everyone's-invited, it's-fun-to-share, revenue-will-come-later, progressive web culture - becoming tetchy and litigious?
Why you don’t need to be a technologist to be a technologist
Developing technology is about so much more than mastering lines of code. The reality is, if you don’t have the right mix of technical talent, available capital and market understanding, you’re likely to come unstuck. But anyone with an open mind who is strong in just one of these areas can succeed.
Unleash chaos as a social media butterfly
To succeed in social media, you need to stop worrying and learn to love chaos, writes Annie Robinson.
