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Articles

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Is Facebook the Internet version of crack? Perhaps for some.

May 16, 2012 | Management Matters

The researchers concluded that women, younger users and “anxious and social insecure” people could be at higher risk of Facebook addiction than other people. Correspondingly, ambitious and more organized people might be at lower risk.

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Million dollar business secrets: Lessons from The Voice

May 15, 2012 | Marketing & Media
By Fiona Anson

Think that a reality show has nothing to do with business? Think again. I don’t know about you, but I’m hooked on The Voice. With other talent’ programmes delivering pretty much the same old format, The Voice has a positive new take that’s proving a ratings winner for the networks.

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Six hard questions that will make you find direction in life

May 15, 2012 | Tech & Innovation
By Ross Scutts

Without having clearly-defined goals, the chances of living the life you deserve are not in your favour. Do some serious navel gazing and then, you need to ask yourself a few powerful questions. What are the chances of achieving your goals if you have not set them?

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Six things every business must include in their strategy if they want to be a social business

May 14, 2012 | Marketing & Media
By Mark Cameron

People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly talking to one another. Lately, their conversations increasingly are taking place online and even more so on social media platforms. So, whether you like it or not, you are in a social media business.

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If you can handle the split personality, born-again ilab offers up to $20,000 to help business innovation get from Queensland to the world

ilab is back. It’s got shiny new offices in Indooroopilly in inner Brisbane, and a new menu of programs to start, grow and commercialise businesses. Queenslanders interested need to get their skates on. Applications are closing soon.

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Mooo grows into Tinyme, wants to be counted as a global brand

There comes a time in the life of a startup when it is, happily, meet with the opportunity to expand its frontiers. To mooo.com.au, a seller of diverse personalised and stylish products for kids, that moment came last year. Not all founders seize the opportunity when it presents itself. The founders of mooo embraced the opportunity with open arms. Now, they are taking on the world.

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Nixing business jargon in your marketing [Or thinking inside the box]

May 11, 2012 | Management Matters
By Jo Macdermott

No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake – one that will see prospective clients unsubscribing in droves. So, let’s discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait…

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The zombie apocalypse is looming. What can you do about it?

May 10, 2012 | Tech & Innovation

Barricade the doors! Nail some boards over the windows, and start running? Really? Is that all you’ve got? It doesn’t have to be. Sensis is offering $2,500 in prize money to the designer of the best app to get us through a zombie apocalypse. Read on anti-zombie warriors!

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Founders of work-at-your-leisure job site ready to take on Silicon Valley

It might have been inspired by the Founder’s quest to find part-time or freelance work to suit their unique needs. Or, it might be a broader thing, given our changing society. Regardless, HireMeUp got it right, and now they’re heading to Silicon Valley.

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Deskarma: Gamification as social currency for workplace change

May 9, 2012 | Tech & Innovation

Apparently work isn’t fun enough. Now, work has to become a game to foster innovation and staff engagement. And, it’s not just the social networks and startups taking this path. The World Bank and the U.S. Army have begun to gamify their workplaces.

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