When social media goes horribly wrong: The 'Shell Let's go' campaign -
  • Home
  • Anthill Magazine
    • Funding & Finance
    • Tech & Innovation
    • Marketing & Media
    • Growth & Export
    • Management Matters
    • Startup & Entrepreneurship
    • B2B Sales & Marketing
    • Anthill TV
    • Podcasts
  • WEBINARS
  • TOOLS WE LOVE
    • B2B School
    • B2B Dash
  • About Us
    • What is Anthill?
    • Advertise
    • Contact Us
    • JOIN THE ARMY (FREE)
  • SUBSCRIBE
Monday, March 1, 2021
  • Subscribe
  • Advertise
  • Contact
ANTHILL MAGAZINE
ANTHILL MAGAZINE ANTHILL MAGAZINE
  • Home
  • Anthill Magazine
    • Funding & Finance
    • Tech & Innovation
    • Marketing & Media
    • Growth & Export
    • Management Matters
    • Startup & Entrepreneurship
    • B2B Sales & Marketing
    • Anthill TV
    • Podcasts
  • WEBINARS
  • TOOLS WE LOVE
    • B2B School
    • B2B Dash
  • About Us
    • What is Anthill?
    • Advertise
    • Contact Us
    • JOIN THE ARMY (FREE)
  • SUBSCRIBE
Home Articles When social media goes horribly wrong: The ‘Shell Let’s go’ campaign
  • Featured
  • Featured Slider
  • Anthill Magazine
  • Marketing & Media

When social media goes horribly wrong: The ‘Shell Let’s go’ campaign

By
Caimes
-
Jul 19, 2012
4
Facebook
Twitter
Google+
Pinterest
WhatsApp

    Imagine you’re a multinational oil company.

    Then, think about the general reputation oil companies have, not forgetting the BP spill.

    Now, think about a marketing campaign to draw a lot of attention to the industry.

    Did you come up with a build-your-own-caption campaign? One that allows lots of sharing on social media?

    No?

    Well someone did. (Editor’s note: turns out it was a Greenpeace guerrilla campaign.) Someone very clever has decided to draw attention to the drilling activities of Shell.

    But it wasn’t Shell.

    What this social media campaign has done is draw attention to the exploits of the oil industry in a very interesting way.

    And what has resulted is a PR nightmare for Shell.

    Is it a real Shell site?

    Apparently not, but it looks and sounds official. I thought it was. So, have many others.

    What should Shell do? (WSSD) They can’t close the site down, as it’s not theirs.

    How do they respond?

     

    Get unlimited access to our FREE business tools…

    Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.

    Want an ad like this? Learn More
    • TAGS
    • Shell
    • Shell Arctic
    • Shell social media
    • social media gone wrong
    Facebook
    Twitter
    Google+
    Pinterest
    WhatsApp
      Previous articleThere are only 25 things to hate about Facebook? Really? I have more [VIDEO]
      Next articleHow to avoid being pigeonholed
      Caimes

      RELATED ARTICLESMORE FROM AUTHOR

      News Corporation & REA Group invest in BRICKLET Series A round

      News Corporation & REA Group invest in property platform BRICKLET’s Series A round

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      One in three Australians ready to quit their job to pursue a business passion

      One in three Australians ready to quit their job to pursue a business passion – GoDaddy

      FREE BUSINESS TOOLS

      Five essential things to get right if you want to raise...

      Anthill Magazine - Aug 10, 2015
      0
      So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

      The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

      Sep 20, 2016

      The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

      Jul 7, 2015

      Five essential ingredients for a humming homepage with James Tuckerman [FREE...

      Jul 6, 2015

      Need cash for your startup or innovation? Here’s the Ultimate Grant...

      Oct 19, 2015

      Need more leads? Here are five strategies [FREE DOWNLOAD]

      Apr 30, 2016

      POPULAR VIDEO

      Logo not big enough? Well, then maybe you need some Make My Logo Bigger cream [VIDEO]

      Jen Storey - Nov 28, 2013
      0

      Evading fares on Melbourne transport is a deadly game in this movie ‘trailer’

      Jody Murray - Oct 10, 2011
      1

      The art of cramming has become an advertising competition [VIDEO]

      Jen Storey - Sep 26, 2012
      0

      At 31, Steve Jobs had a moment of insight. He shared it in a rare interview

      Jen Storey - May 31, 2013
      0

      The ultimate in wearable tech: a smart suit [VIDEO]

      Jen Storey - Oct 10, 2014
      0

      FREE BUSINESS TOOL

      Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

      Anthill Magazine - Jul 6, 2015
      0
      "If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

      Five essential things to get right if you want to raise...

      Aug 10, 2015

      Ever considered crowdfunding? [FREE REPORT]

      Mar 14, 2017

      Need more leads? Here are five strategies [FREE DOWNLOAD]

      Apr 30, 2016

      The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

      Jul 7, 2015

      INFOGRAPHICS

      New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

      Anthill Magazine - Jul 31, 2014
      0
      Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

      Ever wonder if your ‘content marketing’ is really just crap? You...

      Aug 11, 2014

      7 Business Lessons From Game of Thrones [INFOGRAPHIC]

      Oct 7, 2014

      How to build your own Media Empire… In seven steps with...

      Oct 16, 2014

      5 Business Lessons From Tinder [INFOGRAPHIC]

      Oct 31, 2014

      OPINIONS & ADVICE

      New fitness platform MoveMii launches to bring specialised, on-demand training to health conscious Australians...

      Anthill Magazine - Feb 15, 2021

      News Corporation & REA Group invest in property platform BRICKLET’s Series A round

      Anthill Magazine - Feb 15, 2021

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      Anthill Magazine - Feb 15, 2021

      One in three Australians ready to quit their job to pursue a business passion...

      Anthill Magazine - Feb 15, 2021

      Neo-financial services platform WLTH launches, but don’t call them a bank

      Anthill Magazine - Feb 12, 2021

      EVEN MORE NEWS

      One in three Australians ready to quit their job to pursue a business passion

      One in three Australians ready to quit their job to pursue...

      Feb 15, 2021
      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      COVID-19 challenges in Australia put focus on cost reduction and utilisation...

      Feb 15, 2021
      News Corporation & REA Group invest in BRICKLET Series A round

      News Corporation & REA Group invest in property platform BRICKLET’s Series...

      Feb 15, 2021

      POPULAR CATEGORIES

      • Articles5057
      • Startup & Entrepreneurship3864
      • Tech & Innovation2904
      • Marketing & Media2169
      • Management Matters1744
      • ANTHILL TV1584
      • Funding & Finance1340
      © Ant Hill Enterprises Pty Ltd
      • Subscribe
      • Advertise
      • Contact