When it comes to physical products, there’s nothing like seeing the real thing. This poses a problem for product developers, who begin with just a concept that usually requires the support of backers and believers to turn it into reality.

Enter portable holographic imaging, which is designed primarily for architects but could prove equally useful for industrial designers, product manufacturers — even event co-ordinators.

In this video, Michael Klug of Texas-based Zebra Imaging demonstrates the company’s impressive holographic architectural representation system. Of course, you’re viewing this on a 2D screen so it loses some of its 3D impact, but it offers enough of a tantalising taste to feed your imagination.

Holographic Architectural Imaging by Zebra International

Via Dornob.