Shell Arctic Archives -
Home Tags Shell Arctic

Tag: Shell Arctic

When social media goes horribly wrong: The ‘Shell Let’s go’ campaign

Imagine you're a multinational oil company. Then, think about the general reputation oil companies have, not forgetting the BP spill. Now, think about a marketing campaign to draw a lot of attention to the industry. Did you come up with a build-your-own-caption campaign? One that allows lots of sharing on social media? No? Well someone did.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE