Home SMART 100 (2013) TriggerApp (QLD), 2013 Anthill SMART 100

TriggerApp (QLD), 2013 Anthill SMART 100


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This innovation came to life when…

A team of software engineers grew frustrated with the task of accurately capturing their billable hours, and the lack of an adequate collaborative environment and invoicing facility. To address their need for an easier way they came up with the product that is available today: TriggerApp.


The purpose of this innovation is to…

Eliminate the need for multiple software packages to manage resources applicable to collaborative working. It enables businesses to easily track and assess business performance monthly. It can be used to invoice billable time via integrations with cloud-based accounting software.

It does this by…

Providing a user interface for employees to record their daily activity against a particular client. A ‘log’ of activity and work completed to-date on any one project, results, limiting the chance of missed billable time or duplication of tasks. Data captured is used to produce monthly, weekly, or daily financial reports and metrics integral for informing company performance and strategy.


This innovation improves on what came before because…

Through the continual inputting of employee hours daily against projects, monthly reporting and invoicing process hours are drastically reduced.

The benefits to the customer/end-user include…

  • Greater transparency delivered to all parties involved in project work.
  • Streamlining of invoicing cycles synonymous with billable client work removes the need for a dedicated accounts team and the software.
  • Being located in the cloud is accessible anywhere at anytime.



In the past, this problem was solved by…

Single pieces of software delivered individual parts of a multi-layer process. For example Excel spreadsheets by specific user design record a variety of company data. This method requires further company resources to compile results together. TriggerApp is innovative because it eliminates the use of multiple pieces of software and yet still delivers the final business outcomes.

Its predecessors/competitors include…

WorkFlowMax — offers a similar suite, however its interface complements Microsoft software which doesn’t appeal to all users.
Podio — also has similar features however they rely on a user having the knowledge of widgit technology to build a workspace.


This innovation is made for…

Small-to-medium-size businesses like the one responsible for creating it, whose core workload is based on collaborative and project-based work. We have found that TriggerApp’s functionality appeals largely to creative industries and consultancies focused on delivering efficiency themselves to other businesses. This software is providing solutions across the globe with our current customer acquisitions, spanning Canada, Greece, the UK, Australia and New Zealand.


It is available for sale through…

Any device which facilitates an Internet connection. Therefore it is searchable through web browsers globally — and consequently delivers massive reach. The distribution channel is solely the Internet due to its cloud base.

Our marketing strategy is to…

Adopt an integrated marketing approach that considers specific target audiences and channels for promotion. Leverage of social media platforms and channel management according to capture new audiences and partnership opportunities, like Xero. These enable leverage of client awareness via an already established audience base.


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.