Home ANTHILL TV The only three ways to get media coverage. (Seriously, there are no...

The only three ways to get media coverage. (Seriously, there are no other, excluding blackmail.)


This week, I’ve been resting and recouperating from a fierce flu.

It couldn’t have come at a worse time. My clever, articulate and erudite editor, Jen Storey, is on annual leave, sunning it up somewhere other than here. This means that your favourite editor-at-large personally had to perform editorial work for the first time since… well… I don’t remember.

This also means that I had to delve into the email folder marked [email protected], where we receive approximately 60 media releases every hour. That’s about one a minute, for those not so swish on the basics of arithmetic, like me. (I can barely spell it and I know words like ‘bellicosity’.)

Now, imagine what it must be like to work as a journalist for the mainstream media.

Aside from dealing with dwindling paycheques, mass redundancies and managers who once wrote off the interwebs as a ‘fad’, these people also have to put up with your ill-fated attempts to garner their attention.

So, what you’re about to watch is me sitting in a car (with blocked nose and itchy eyes), explaining why only a handful of media releases are ever artfully transformed into stories by the small posse of bellicocious bad-asses we call our editorial crew.

How to get media coverage. (Man, you look terrible!)