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Who gives a crap? [Hopefully you, dear reader…] [VIDEO]

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Now’s your chance to make wiping your bum matter for more than just the bog-standard reasons.

Social enterprise Good Goods recently launched its crowdfunding campaign for Who Gives A Crap, a new line of philanthropic toilet paper.

Yes, you read that right: 50% of all profits go towards building toilets in the developing world.

Good Goods co-founder and CEO Simon Griffith’s initial goal was to raise $50,000 by sitting on a toilet. The money was earmarked to produce the first bulk lot of 100% recycled Who Gives A Crap toilet paper.

Mission accomplished. The company has already passed $60,000 in funding with more than 15 days to go in the IndieGoGo campaign. Now, Good Goods’ got its eye on a cool $100,000, which will go towards building a Who Gives A Crap app and popup shop.

Griffiths says of the venture: “This is a new line of toilet paper that uses 50% of its profits to build toilets and improve sanitisation in the developing world.”

“In collaboration with WaterAid, we’re helping the world’s poorest people access clean water, sanitation and hygiene education. A product that everyone needs is now helping those in need.”

While Who Gives A Crap lends itself to the motherload of poop jokes, its message is serious. 2.4 billion people – almost 40% of the world’s population – don’t have access to basic sanitation. As a result, water-borne illnesses kill 4,000 children under the age of five every day.

At current rates of sanitation improvement, the wholly-preventable problem will not be 100% resolved until 2080.

You give a crap!

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