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Kate Horman


How can your start-up get legal advice without breaking the bank?

As a start-up, it’s imperative that you cover your legal bases. However, due to your size, you have to be savvy about how you...

Five ways to get out of a contract without being sued

It’s not uncommon for people to want to get out of a contract they've signed. Whether it’s a gym membership you never use, an...

What are the top 5 legal risks Australian start-ups face in 2014?

Each year brings a new round of changes to the regulations governing the sphere in which small businesses operate. The sheer number of issues can...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.


How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...