How many times should I post to my Facebook page each day?
This is a question we are asked all the time at my social media agency. In the past, we would have agreed with conventional social media wisdom and said what every other digital community manager would most likely say: one or two, three maximum.
However, we have had a rather interesting experience over the past six months on a Facebook page that we manage.
This page has almost doubled its likes to more than 66,000 fans, and yet we post up to 15 times per day.
Yep, up to 15 times a day, with a minimum of 10 times a day.
Less is more? That’s not always the case
If we hadn’t seen it with our own eyes, we probably wouldn’t believe it either. In fact, many of our colleagues in the industry still don’t.
However, it seems as long as you are providing engaging content that isn’t spammy, self-promotional and always offers value, fans will not automatically ignore your posts. They won’t necessarily unlike you, either.
In fact, in the past month we have posted more posts on this particular Facebook page than ever before. Not only are the fans are increasing, but so too are the likes and shares.
This means, certainly in this case, that we capture fans’ eyeballs all day long. We are engaging them with content that they want to read and, want to share.
Most Facebook users don’t visit their favourite pages daily. Instead, they rely on what appears in their news feeds. So, by posting several times a day, there is more chance your fans will see your content, regardless of their time zone.
How should you go about making more Facebook posts?
However, it’s no easy feat. In fact, we can spend up to four hours a day finding or creating a day’s posts because every single post has to offer value or else, we will lose fans.
This method of multiple posts is labour intensive and requires great imagination, but it’s been worth it. We have developed a highly engaged, active fan base.
So, the lesson here is this: post as many times is right for your site.
Up to 15 times is way too much for some businesses but, for others, it could be perfect. For others, it may even be too low. They key thing to remember is that, since no two social media fan bases are identical, no single rule applies universally.
Therefore, if you are brave enough or have a large enough audience to risk losing a few fans, I strongly recommend that you test it out. You will quickly discover how many posts your specific fan base will accept, and how many they won’t!
Once you discover the optimum number for your specific business, you will have nailed it.
Samantha Amjadali has worked in the Australian media for more than 15 years and now runs Watermelon Media, a small and growing digital agency that specialises in corporate content and social media.