Tag: Market Research
Rory Sutherland: Life lessons from an ad man
In this extremely entertaining talk delivered at TEDglobal 2009 in Oxford (bet you'll be hooked after the first 15 seconds), English ad man Rory Sutherland explores perception and reality in a commercial world.
Our first social media 'experiment' for online marketing month. Do you want to be...
The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
Our first social media ‘experiment’ for online marketing month. Do you want to be...
The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
Understanding how your customers use search will show you how to reach them
Google’s Head of Online in Australia, Julian Persaud, explains how search trends can reveal valuable insights about your customer and your market.
Spell your company name with funky Flickr letters
Remember the random cut and paste lettering of ransom notes from old movies and cop shows? Well, here's a cool API mashup that takes letters in various styles and fonts from Flickr so that you can spell your name, your company name, your friend's, spouse's, pet's names like any respectable cartoon villain.
Offer less choice to get more sales
Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).
Most customers think you're a liar
New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.
Most customers think you’re a liar
New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.
Microsoft's Windows 7 launch party tutorial gets the YouTube treatment
As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.
Microsoft’s Windows 7 launch party tutorial gets the YouTube treatment
As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.
Billboards for the 'Cools' hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
Billboards for the ‘Cools’ hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
How can we stop companies banning social media apps at work?
I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.
How to crack the US retail mass market
California-based Australian retail export advisor Chad Hetherington has met with hundreds of Aussie entrepreneurs all hoping to crack the lucrative US retail market. Of the products they offer, he says, less than one percent has a realistic shot at making it big in the Land of Opportunity. So what does it take to make it?
Google 'Trojans' Internet Explorer with Google Frame
Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.
Google ‘Trojans’ Internet Explorer with Google Frame
Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.
The power of instant democracy
Companies can no longer hide behind the “official company line” or rely simply on media spend to influence the public’s thinking on any given subject. Take the recent tempest caused by on-air remarks made by conservative US television commentator Glenn Back when he called Obama “a racist”. Ignore social network-driven campaigns at your peril.
Anthill’s Top 10 Most Brainless Consumer Products (Part #1)
Because it's Friday (and Beer O'Clock is nigh), we thought it might be fun to assemble Anthill's Top 10 Most Brainless Consumer Products. We made it to five before our thirst became too great. So, we're delegating the remaining five to you!
Anthill's Top 10 Most Brainless Consumer Products (Part #1)
Because it's Friday (and Beer O'Clock is nigh), we thought it might be fun to assemble Anthill's Top 10 Most Brainless Consumer Products. We made it to five before our thirst became too great. So, we're delegating the remaining five to you!
Research: Teens, geeks don’t dominate Aussie YouTube usage
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
