Steve Jobs is in the game of selling desire at a premium. It’s the reason why so grown men and women go weak at the knees every time Apple releases a sexy new addition to its product line.

In this video clip, taken from Fast Company’s Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.

Nike’s Mark Parker relays advice from Steve Jobs

Via Fast Company