Video Marketing 101: Here are 5 secrets every business should know [VIDEO]
Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.
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Techstars heads “down under” launching its first APAC based accelerator in Australia
Techstars Adelaide is designed to support early-stage companies advancing state-of-the-art applications in Internet of things (IoT), big data, sensors and robotics, with potential to developing and commercialising technologies connected to the defence and security sectors.
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This Melbourne tech start-up is changing how we shop by monetising word-of-mouth
Referrers can add their favourite products to their Referboard page directly from retailer websites such as ASOS or Nike with a couple of clicks on their computer or smart phone.
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Openpay launches shop now, pay later service; opens $8m-10m pre-IPO cap raise
Through its standalone software, customers use the Openpay app or the instore portal to make a purchase with payment transferred to the merchant the next business day, direct debited from the customer’s account.
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Blackbird takes off: Tech company LeetGeek is flying high with a new brand name
Richard Stafford and Ben Corbett’s fast moving award winning South Australian based tech company LeetGeek recently announced its new brand name: Blackbird
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The dynamic trio at Apparition Media continues to blur the line between advertising and art [VIDEO]
The trio of co-founders at Apparition Media is making waves in the marketing industry with its unique out-of-home advertising offering: hand-painted murals
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Outpacing your own disruption: don’t be the start-up that starts out hot but burns out
Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy
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Temando has raised $50 million Series B funding to help ecommerce clear the last hurdle it faces
Temando, a leading fulfilment software platform for ecommerce, recently raised a $50 million Series B investment from Neopost, the second largest global mail solutions provider. Temando intends to use these funds for further product development in APAC and to continue its rapid growth in the US and UK by leveraging Neopost’s global reach. “We are…
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Check out what some big brands’ logos would look like if they were designed by hipsters
The hipster trend has taken off worldwide, but one place that hipsters have not popped up however, is in big brand logos. DesignCrowd, a virtual design studio, thought it would be fun to see what the logos of today’s big brands would look like if they were hipsterized. With this as the brief, their community…
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Five e-commerce trends that you simply can’t afford to ignore
E-commerce used to be just an option. Back then, people bought their products from physical stores and flesh-and-blood salespeople – it was a real and physical event. Today, we have a virtual world that runs 24/7 and e-commerce is now an integral part of doing business in this Internet age. It is no longer something…
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I can’t believe how much skin the #1 Instagram brand is showing. It’s eye-popping!
Instagram’s most followed brand is showing plenty of skin, which makes its broad appeal perhaps understandably. Victoria’s Secret is a company associated with glamorous beauties wearing saucy lingerie, which has the unique ability to inspire awe from drooling men, and fashion-conscious women alike. According to a report from Social Bakers, Victoria’s Secret tops the leaderboard…
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ANTHILL TV | Articles | Funding & Finance | Growth & Export | Marketing & Media | Startup & Entrepreneurship
Floss the teeth you want to keep – how to change your behaviour for the better [VIDEO]
Nick Crocker is no stranger to startups. He was one of the original team behind We Are Hunted that was recently sold to Twitter for an undisclosed sum. His current venture has taken him from the TEDx stage to San Fransisco and back to Australia. And, it could be life changing, for everyone.
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How one new daily deal sports site is catching on in Australia
The motivation behind Australian daily deal website Sports Grab is so simple, even obvious: “Australians love all things sport, right?” That bit of common knowledge was just inspirational enough to prompt two Melbourne entrepreneurs to start the discount sporting goods site in August 2011.
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The Rise of the Social Economy, Part 2: The new web and its market opportunities
The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.
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Young Australians are ‘culling’ friends, rebelling against ‘multitasking’ and defying the need to be ‘always on’, survey finds
Young Australians may not be disowning their mobiles or leaving Facebook in droves, but they are learning how to keep social technology in check, as a report on youth marketing suggests. The study reveals a snapshot of the four million Australians between the ages of 16 and 30 as a tech-savvy, consumerist-minded generation with a mighty purchasing power.
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Nike, Power-Laces and the race for sneakers like Marty McFly [VIDEO]
Any fan of the 1980s hit movie franchise Back to the Future will remember Marty McFly’s autolacing Nike Air 2015 Kicks. It seems that the R&D machine at Nike could be five years ahead of schedule, filing patents throughout 2009 for a an “Article of Footware with Lighting System” that is not too different from the fictional original. Compare the video with patents.
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Is your idea sticky? Making your message memorable.
Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we’re confronted by every day and stay lodged in our heads.
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Steve Jobs advises Nike to "get rid of the crappy stuff" [VIDEO]
In this video clip, taken from Fast Company’s Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.
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Steve Jobs advises Nike to “get rid of the crappy stuff” [VIDEO]
In this video clip, taken from Fast Company’s Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.
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Nike's 'No excuses' ad will get you moving
This compelling ‘No Excuses’ Nike promo — featuring Wheelchair Basketball Player Matt Scott — is about dodging exercise workouts, but the spirit is just as relevant for business. As Sebastien Eckersley-Maslin’s recent series Build a startup in seven days and under $500 reveals, the best way to overcome uncertainty and doubt is to get stuck in. Or, as Nike would say, Just Do It.
![The dynamic trio at Apparition Media continues to blur the line between advertising and art [VIDEO]](https://anthillonline.com/wp-content/uploads/2016/02/Timberland_5.png)
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