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SiteSee [SMART 100, 2017]

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SiteSee Team

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Increases in telcos co-locating on one another’s towers has lead to inaccurate records. Working as a telecommunications engineer I became frustrated with having to re-do designs and having to physically visit remote sites because of inaccurate and outdated site documentation. I founded SiteSee to provide direct and immediate access to guaranteed accurate mobile tower information.

2. WHAT & HOW

The purpose of this innovation is to…

SiteSee is a 3D cell tower visualisation and analysis service for telecommunications industry. SiteSee enables clients to view, interact and analyse cell towers in a 3D cloud-based environment and make informed decisions without costly site visits and dangerous tower climbs.

It does this by…

SiteSee partners with drone operators to create 3D digital models of cell towers.
SiteSee’s 3D imaging & analytics SaaS enables infrastructure owners & telecom companies (telcos) the ability to remotely access accurate, real-world data of any site. By leveraging Drone service providers to map sites whenever a physical change to site occurs, SiteSee guarantees accuracy of information and DBOR alignment.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

SiteSee’s model-centric approach to managing site information first utilises our proprietary tech to automatically identify the actual site equipment configuration from the 3D model. Once this has been achieved this site configuration information enables us to build value added services over the top of this 3D site data.

Its various benefits to the customer/end-user include…

SiteSee’s delivers an accurate record of the state of the site and accurate records of what equipment is on the tower.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Existing practice requires staff to travel to remote sites to survey and photograph towers. Riggers must climb towers and physically attach a compass to antennas to determine its direction. Then upon returning to the office, staff must: upload photos, update drawings, manually update databases, and request engineering re-assessments. This process takes multiple man-weeks and tens of thousands of dollars.

Its predecessors/competitors include…

1. Manual tower data capture (site visits and tower climbs)
2. Back of house data processing (CAD drawing updates, manual database updates)

5. TARGET MARKET

It is made for…

Wireless Services Industry $70Bn

Parties:
Tower Companies (Towercos): eg Axicom, Crown Castle
Telecom Companies (Telcos): eg Telstra, Optus
Service Providers: eg Ericsson, Kordia

Market Structure:
1. A tower company (Towerco) builds a cell tower on a parcel of land, designed to accommodate multiple tenants.
2. Tenants (Telcos) lease vertical space on the tower and portions of the land underneath for their equipment (from the Towercos).
3. Service providers such as Ericsson, Kordia are engaged by:
a. TowerCos to conduct site works (construction, maintenance and inspections, audits)
b. Telcos to conduct equipment works (install new antennas & equipment).

It is available for sale through…

SiteSee is a software as a service (SAAS). Accessible via a web browser from any internet connected PC, Tablet or mobile device.

Our marketing strategy is to…

We don’t own or fly drones. SiteSee engages Service Providers as resellers (through to TowerCos or Telco’s) enabling the service provider to deliver additional value to its client and differentiate itself from its competitors.
SiteSee also engages TowerCos & Telcos via directly who do not outsource works to Service Providers.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: SiteSee – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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