This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
2. WHAT & HOW
The purpose of this innovation is to…
…enable viewers to experience any location as if they were there. CloudTour is an interactive an immersive online experience, letting users explore a stunning online environment from their computer, mobile or VR headset.
It does this by…
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…businesses are always looking to tell their story in their own unique way and to engage with customers. First, it was through text, then images and video, now there is CloudTour. With CloudTour you have the ability to do a range of things from selling a bottle of wine to booking a wedding venue, all while clientele fall in love with your location and business.
Its various benefits to the customer/end-user include…
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…using text, images, videos and websites. However, it is becoming increasingly hard to have high levels of user engagement with these mediums.
Its predecessors/competitors include…
…Google Street View, this was a new way that businesses could showcase the inside of their business, however there is no way to include customisable information and really engage with the user.
5. TARGET MARKET
It is made for…
…businesses that are wanting to showcase their function rooms, cellar door, venue, resort, hotel, or just about any type of location. Wineries can use CloudTour to showcase their unique business, allowing users to learn about the winemaking process, where the wine comes from and interact in a new way. Places such as resorts and hotels can use CloudTour to show users around common areas, different types of rooms, as well as having the ability to book a particular room through CloudTour.
It is available for sale through…
Our marketing strategy is to…
…connect with creative agencies, marketers and web developers who already work with our target audience. They are then able to offer CloudTour as a service to their customers and integrate into their website and marketing efforts.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
