This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
This innovation came to life after spending countless hours/dollars on testing advertising.
2. WHAT & HOW
The purpose of this innovation is to…
Allow everyday people to create successful advertising/marketing campaigns with a few simple clicks.
It does this by…
…the use of an easy-to-use software platform that draws advertising data from all over the world. If a gym wanted to make an ad, the tool will create the ad based on what has worked in the past in the same industry.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…most people are creating advertising campaigns based on hunches and “gut” instinct. Then they invest a lot of time, money and human resources testing marketing campaigns to see what works and what doesn’t. This innovation helps generate successful ads with a few simple clicks.
Its various benefits to the customer/end-user include…
…using data from our own campaigns and data from the users, this tool draws elements from successful campaigns around the world, such as colours, imagery and headlines to generate advertising that’s proven to work. Benefits include enormous time-saving and financial benefits.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, successful marketing campaigns came as a result of significant capital, time and labour investment. This tool will make successful campaign data available to any user, and the data will only keep improving as more people use the tool.
Its predecessors/competitors include…
This innovation’s predecessors include all marketing and advertising agencies around the world. There are currently no competitors that we know of.
5. TARGET MARKET
It is made for…
This innovation is made for business owners, managers and marketing professionals.
It is available for sale through…
This innovation will be made available as a desktop and mobile application that integrates with the world’s leading online platforms: Google AdWords, Facebook, Instagram, LinkedIn, Twitter and YouTube.
Our marketing strategy is to…
…promote this innovation through numerous online channels, such as SEO, email, reviewer/influencer outreach, free trials, coupon websites, social media, PR and more.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
