Home Articles SafetyCulture has raised $30 million to make workplaces much safer for employees

SafetyCulture has raised $30 million to make workplaces much safer for employees


SafetyCulture, the Australian technology company that has enabled more than 30 million safety and quality inspections at companies including Coca-Cola, Hilton, and Qantas, today announced it has raised $AUD 30 million ($US 23 million).

The Series B investment round is led by international venture capital firm Index Ventures, with participation from Blackbird Ventures and Atlassian Co-founder and Co-CEO Scott Farquhar, who headed the Series A round in 2014.

The funding round will help expedite global growth including hiring efforts in SafetyCulture’s San Francisco, Sydney and Manchester offices, specifically in engineering, product management, customer support and success, and marketing.

What exactly does SafetyCulture do?

SafetyCulture provides mobile-first technology that puts safety and quality applications into workers’ hands. Companies rely on the SafetyCulture iAuditor mobile app and platform to create smart checklists, conduct on-site inspections, analyse data and share insights in real time.

Luke Anear, CEO of SafetyCulture, said, “Employers are empowering their teams with our technology so workers can take responsibility for their personal safety and drive higher quality from the front line. With each inspection conducted the organisation gains more insight. They can now use the collective knowledge of their teams to make better and informed decisions.

Word of mouth about SafetyCulture iAuditor and the growing industry movement toward safer, data-driven workplaces has added momentum to the company’s growth. The app is used by over 75 per cent of the ASX 50 companies and enables over one million inspections per month across 80 countries. Australian customers include Coles, Coca-Cola Amatil, BHP Billiton, Schneider Electric and other large enterprises across 20 different industries.

The Safety Culture team
The Safety Culture team

Australian customer, Siemens Health, gained immediate savings of 30 minutes per maintenance inspection by using SafetyCulture iAuditor instead of paper forms, and has saved $170,000 in ten months by reducing time and paper wastage.

“SafetyCulture iAuditor has been a success story for us at Siemens Health and we’re excited to see how the team at SafetyCulture will grow and develop the product even further with the latest investment,” said Mark McNamara, ANZ Head of Strategy and Process at Siemens Healthineers.

What does this funding mean for SafetyCulture?

“The funding changes how we go to market. We now provide 24/7 support with teams in the UK, USA and Australia and we will continue to expand in these key markets,” said Mr Anear.

“As we scale we want to build a company where leaders can execute the vision and move quickly without too much structure. Now our focus is finding more great people who share our passion for solving a global problem.  SafetyCulture has achieved about five per cent of our long term vision, so the additional funding will allow us to grow, push forward with our product roadmap and bring new features to market quicker.”

Jan and Luke
Jan and Luke

“Companies in all industries are interested in fostering a culture of quality and safety but too many still rely on outdated pen-and-paper solutions that lead to inefficiency, inconsistency and limited visibility across the organisation,” said Jan Hammer, Partner at Index Ventures.

Mr Hammer continued: “Businesses need more than a static paper checklist to run their operations, ensure compliance and quickly respond to customer needs. SafetyCulture, via its mobile app, delivers consistent, standardized experiences at a large scale. It is outpacing a growing industry with its proactive solutions and we believe it is well-positioned to increase its industry lead.”

Jan Hammer will also join Rick Baker, co-founder of Blackbird Ventures, and Luke Anear, SafetyCulture CEO, on the company board of directors with Scott Farquhar continuing as an advisor.

Co-founder and Co-CEO of Atlassian, Scott Farquhar, said: “It’s been a rewarding journey working with Luke and the SafetyCulture team and I’m excited to be part of their next milestone. There is strong market potential globally and it will be great to see the new funding ramp up their expansion efforts and accelerate the rollout of new product features.”