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OrionVM [SMART 100, 2015]

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OrionVM co-founders Alex Sharp Joseph Glanville and Sheng Yeo

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

A group of visionary college students hatched an idea to build an Infrastructure as a Service (IaaS) company using a completely new technology blueprint utilizing technology traditionally found in supercomputers.

Instead of centralizing network storage for hundreds of virtual servers, OrionVM builds the storage into the server by emulating the parallel design of supercomputers. Each component is tied together with Infiniband, marking the first time a commercial cloud provider leveraged the high-bandwidth networking switch for cloud architecture.

The resulting IaaS platform is significantly less expensive, higher-performing, and more reliable than the Cloud 1.0 solutions offered by incumbent vendors.

2. WHAT & HOW

The purpose of this innovation is to…

…allow service providers to quickly and easily deploy cloud IT tailored to their goals, providing an exciting new option combining the benefits of building their own cloud and leveraging a public IaaS vendor, minus the drawbacks and no CAPEX.

It does this by…

…taking the web-scale power of a Facebook-cluster, and “bottling it up” into a turnkey, one-stop suite that partners can rebrand and deploy.

By purchasing capacity at wholesale rates, OrionVM partners resell cloud services below AWS prices while still generating significant profit. Service providers can gain an instant competitive advantage, generate new revenue streams, and focus on core competencies.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

OrionVM is offering a fully distributed, homogenous scale out architecture versus the traditional three tier architecture of competitors.

This unique architecture translates to new levels of performance, cost-savings and flexibility for deploying and managing enterprise-grade cloud IT.

orionvm

Its various benefits to the customer/end-user include…

OrionVM’s award-winning, hyperconverged platform extracts a reduction in the datacenter footprint (power/hardware) of at least 50 per cent.

The extreme design efficiency of this fully distributed, self-healing architecture defines a new era of resilience, performance, and cost-savings for the global ICT industry.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…either investing in the cost and complexity of building your own cloud (BYO) and the low reseller margins, feature limitations, and spotty performance of using a public IaaS retailer such as Amazon, Google or Microsoft.

OrionVM’s wholesale cloud is the groundbreaking third option that has all the advantages of each approach, minus any of their drawbacks.

Its predecessors/competitors include…

…traditional Cloud 1.0 vendors like Amazon AWS and Microsoft Azure, which cannot compete with OrionVM’s price-to-performance ratios.

No other platform combines features such as per-second billing, multi-tiered reseller and organization management, and full white label support.

5. TARGET MARKET

It is made for…

…the key segments of: MSPs, SIs, IT service providers, telcos, enterprise PaaS and SaaS companies. OrionVM offers their services primarily through channel partners.

The end user of our platform is looking for the reliability and enterprise-grade performance but at a price point which makes sound business sense.

This is typically SMEs looking to migrate their business to the cloud to realize all its many benefits, but who are also looking for the scalability, stability and security of a Cloud 2.0 vendor that can offer them unprecedented price-to-performance ratios.

It is available for sale through…

…primarily through channel partners in Australia and the US, ensuring no channel conflict. A channel strategy will fuel the speed at which the product can be brought to market as the network of partners leverages their client base.

Our marketing strategy is to…

…promote the offering via a mix of online and traditional marketing, including industry events and tradeshows. The product will be promoted both at the corporate level, with a focus on partner recruitment, and at a local level by the network of channel partners who will be marketing the technology as their own to their base of SMEs.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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