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    The Van That Can [SMART 100, 2015]

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    This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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    1. THE BEGINNING

    This innovation initially came to life when…

    Founder Tara-Jay Rimmer was left alone with a box containing a stand up paddle board, which delivery drivers refused to help take it up to her house. In the time it took for Lee Hovey, husband and co-founder, to return home, The Van That Can was created, turning a problem into a solution.

    Both founders realised that more people and customers must be in this situation, home alone with no one to assist, and the reflection that this has on the reputation of the company that provided the product.

    2. WHAT & HOW

    The purpose of this innovation is to…

    …deliver happiness. The Van That Can provides an efficient and reliable delivery and removal service for the time poor customer.

    It does this by…

    …providing a flexible service to work around the customers schedule, understanding that time is priceless.

    3. PURPOSE & BENEFITS

    This innovation improves on what came before because…

    …it eliminates the need for retailers to have extra staff employed unnecessarily in the business. We also understand brand reputation and always work along side our strategic partners to ensure that we represent them in the best way possible.

    Its various benefits to the customer/end-user include…

    …customers not having to organise deliveries themselves, which won’t make them discouraged to use the retailer. They can also have deliveries or removals at a fair price within a small time frame of their choice, including same day.

    4. COMPETITIVE LANDSCAPE

    In the past, this problem was solved by…

    …using trucks and the stereotypical truck driver. The Van That Can utilises vans, providing an economical service that can nip in and out of city high-rises and through lane ways without any problems. We also hire on attitudes as we believe that a happy and positive team is the best environment to work in.

    Its predecessors/competitors include…

    …mini-movers, city movers, courier please, fastway.

    5. TARGET MARKET

    It is made for…

    …retailers that want their brand extended to the last point of contact with the customer and for customers that don’t want to use precious annual leave days waiting for deliveries to arrive and worry about rubbish removal and assembly.

    It is available for sale through…

    …our website thevanthatcan.com.au or via phone 1300 VAN CAN

    Our marketing strategy is to…

    …keep offering the best service with the best team possible creating a fantastic brand and reputation. We are expected to turnover $1 million this FY using this method and not spending anything on advertising.

    FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.