The name Siimon Reynolds is already familiar to most business builders in Australia.
Aside from being responsible for a series of advertising agencies and winning a mountain of advertising awards, Reynolds’ most recent business, Photon Group, started with two people in 2000 and seven years later employed over 6,000 staff, in 14 countries. The group consisted of 54 companies and was valued on the ASX at over $500 million.
In this 10 minute 27 second excerpt from a recent Anthill Academy webinar, Reynolds talks about early mistakes he made when attempting to win customers.




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