Anthill Magazine

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

Oodles.com founder Steve Sherlock has been documenting his efforts to raise a multimillion dollar Series A funding round by the end of January 2010. In the fifth instalment of this series, Sherlock has just returned from a trip to London where he gathered advice from several people who’ve been around the investment block a few times.

Senator Kim Carr, Minister for Innovation, Industry, Science and Research, today officially launched a new research supercomputer facility, located at the Australian National University (ANU) in Canberra.

Senator Kim Carr, Minister for Innovation, Industry, Science and Research, today officially launched a new research supercomputer facility, located at the Australian National University (ANU) in Canberra.

When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?

It's fair to say that Shirky is unsentimental about the difficulties that legacy media organisations now face -- largely because he believes they have failed utterly to comprehend the revolution that is under way, but also because he is so excited by the broad possibilities presented by the emergence of Twitter and other online social media channels. This interview runs to almost 23 minutes long, but it is compelling viewing for anyone interested in the rapidly evolving media landscape.

Earlier this year, Digg users were invited to submit questions they would like to hear Branson answer, then urged to rate (digg) the questions of others. Then, socialite-turned-media-mogul Arianna Huffington put the top ten most dugg questions to Branson on the inaugural Virgin America flight from San Francisco to Orange County, California. Some people find the experience of listening to Arianna Huffington a bit like fingernails down a blackboard, but Branson's dulcet tones and the hum of the jet engine help to balance things out.

Georgina Rinehart, Chairman of Hancock Prospecting, was named the 2009 Telstra Australian Business Woman of the Year at an awards ceremony held in Melbourne on Thursday night.

Greg Roebuck, founder and CEO of online automotive classified advertising platform carsales.com, was last night named the Ernst & Young 2009 Australian Entrepreneur Of The Year at an awards ceremony held in Sydney.

Greg Roebuck, founder and CEO of online automotive classified advertising platform carsales.com, was last night named the Ernst & Young 2009 Australian Entrepreneur Of The Year at an awards ceremony held in Sydney.

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

These three amusing sketches are courtesy of the BAFTA-award-winning comedy sketch program Harry and Paul, featuring Harry Enfield and Paul Whitehouse. While clearly lampooning the regular UK Dragons, who won't be familiar to most Australians, there's also much mirth to be found in their portrayal of the shows endless line of absurdly optimistic entrepreneur-pitchers.

These three amusing sketches are courtesy of the BAFTA-award-winning comedy sketch program Harry and Paul, featuring Harry Enfield and Paul Whitehouse. While clearly lampooning the regular UK Dragons, who won't be familiar to most Australians, there's also much mirth to be found in their portrayal of the shows endless line of absurdly optimistic entrepreneur-pitchers.

US President Obama receiving the Nobel Peace Prize based not on his accomplishments but to “encourage his vision” is not dissimilar to an entrepreneur trying to raise capital for the first time. Kim Wingerei explains.

US President Obama receiving the Nobel Peace Prize based not on his accomplishments but to “encourage his vision” is not dissimilar to an entrepreneur trying to raise capital for the first time. Kim Wingerei explains.

March is consistently the worst month of the year for company insolvencies. Why? Because businesses don’t plan for the inevitable drop in cashflow over the holiday period. Tim Lea offers some great advice on how to keep all the balls in the air while you and your customers are enjoying the summer break.

Here's an interesting idea from Mahalo founder and Silicon Valley insider, Jason Calacanis. A couple of weeks ago on This Week in Startups, he floated a strategy that would enable Microsoft to seize a chunk of search market share from Google and the big media companies to make more revenue from their digital content.

Whether you prefer to be feared or loved, new research suggests that the important thing at the negotiation table is that you don’t try to be nice.

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.