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Segmentation and the fallacy of social media

Perhaps the biggest misconception about social media is that it creates market segments from nothing.

M&A activity heats up after recession-induced cold

After a sustained period of near-frozen activity, the Australiasian mergers and acquisition (M&A) market is gaining momentum. Steve Anderson looks at what this means for business opportunities in the region.

How to be more confident: essential viewing for every entrepreneur [VIDEO]

We all know that body language tells us a lot about other people. But, did you know that your body language also shapes how you...

True to name, goCatch lands a deal to gain legitimacy and growth

goCatch hasn’t had a smooth ride since its launch a year ago. The app threatened taxi alliances, because its freed cabbies and allowed passengers the online equivalent of flagging a cab anytime. With cabbie councils hitting back, citing a lack of passenger safety, goCatch was pushed on the defensive, and never quite hit the high gears.

What you need to know about ransomware and how to defend against cyber extortion

Cyber security expert Brett Williams shares how to avoid becoming the victim of the latest ransomware attack and having to give in to cyber extortion

Curiosity didn’t kill the cat: Why being curious and pushing the comfort zone is...

Curiosity may well have killed the cat; but just as a cat has nine lives, in business we have to be prepared to reincarnate...

When social media goes horribly wrong: The ‘Shell Let’s go’ campaign

Imagine you're a multinational oil company. Then, think about the general reputation oil companies have, not forgetting the BP spill. Now, think about a marketing campaign to draw a lot of attention to the industry. Did you come up with a build-your-own-caption campaign? One that allows lots of sharing on social media? No? Well someone did.

Cashflow a problem? Just sell more! [CASHFLOW SERIES]

The most effective people in business are the ones who keep learning and adapting. In fact, the greatest lesson in business is to never...
News Corporation & REA Group invest in BRICKLET Series A round

News Corporation & REA Group invest in property platform BRICKLET’s Series A round

BRICKLET will be looking to use its Series A capital raise to further scale the platform by investing heavily in branding and marketing activity.

Harlem shaking your way to being a viral video success [VIDEO]

Will the Harlem Shuffle be the Gagnam Style of 2013? It's certainly the biggest, and possibly most pointless video of 2013 so far.

$243M boost to Australia’s innovation agenda

The Minister for Innovation, Industry, Science and Research, Senator the Hon Kim Carr, late last week announced funding of $243 million for "world-class collaborative research and innovation" under the Australian Government’s Cooperative Research Centres (CRC) Program.

The SME Guide: How to save your company from crash and burn

We know you entrepreneurs don’t like depressing statistics. But if you’re the real deal, you’d be able to handle the truth. One in three of...

Springboard inducts ‘Customer experience’ guru Catriona Wallace for 2014 programme

The “venture catalyst” program for women entrepreneurs cited Wallace’s work on her soon-to-be-launched company, Flamingo, besides her pioneering work in shaping customer experience as a holistic field of study.

Yes, crowdsourcing can do wonders for your business, but do you understand the risks...

Changes in technology, a global economy and new business paradigms that encourage open innovation and community collaboration are seeing us move away from a...

Australian, French researchers team up to battle Parkinson’s disease

Researchers in Australia and France will work together to fight Parkinson's disease and similar neurodegenerative maladies, using funds from a program managed by the nation's governments.

There is one overwhelmingly common reason why so many online marketing campaigns fail. In...

What's the difference between a vitamin and a headache cure? There is rarely an immediate, urgent demand for vitamins. But when a headache strikes... Get out of my way! The unfortunate truth is that most organisations are in the business of selling vitamins -- products and services with beneficial qualities. Only a very rare few are in the business of selling headache cures -- products and services that their customers desperately need. Does this sound familiar? Sucks, doesn't it? Well, there is a way to turn this around.

Loyalty schemes: How to leverage the power in your customer networks

Loyalty schemes on the most part are old-fashioned, generic and with little incentive for the consumer. Chintan Bharwada outlines how a business can rejuvenate how they reward consumers in a way that retains consumer interest.

FutureMe.org

Most people at one time or another have wished they could travel back in time to impart sage advice to their younger selves. While...

Why can’t we walk in a straight line? It must be Beer O’Clock [VIDEO]

Because it's Beer O'Clock, here's a challenge to wind up the week. Go to the parking lot, put a blindfold on a brave volunteer and tell her or him to walk in a straight line. Your co-worker will fail, laughably. This might even explain why even the most perfect business plan can't prevent a company from veering hither and yon, instead of laser-beaming its way to entrepreneurial Shangri-La. We're just not wired to stick to an unwavering path.

Jolly Solo brings Christmas to small businesses

A whopping 95.6% of Australian businesses are small, while 62.7% don’t employ any staff. Until recently, they couldn’t enjoy end-of-year parties in the same way big business can. I said, 'until recently'.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Learn how to generate more leads in one month than most...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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