Last week’s Beer O’Clock email was dedicated to viral marketing creations, which naturally prompted a flood of examples from passionate readers. This cute clip caught our attention simply due to the double-take it inspires. It was created to promote the Galaxy Samsung 580, for those who tend to feel cheated when they discover that a seemingly home-made clip has a hidden (or not-so-hidden) commercial purpose.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]
Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives.
However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing.
That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.
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