This global e-commerce tech provider has expanded to Australia to help retailers capitalise on the last mile opportunity

Global ecommerce tech provider, Doddle, yesterday announced its launch and investment in Australia with the opening of offices in Sydney and Melbourne to support the strong growth and opportunity the company sees in the region.

Doddle helps retailers offer consumers a seamless delivery and returns experience. The Australian launch follows Doddle’s recent expansion to the US, with the company planning to enter further markets across APAC within the next 12 months, underpinning Doddle’s ambitions to become the most sought after delivery partner in ecommerce. 

Doddle has made senior appointments to support the Australian launch including Justin Dery, APAC CEO and Rachel Caton, Sales & Marketing Director, both based in Sydney and Liam Mallett as Chief Operating Officer, based in Melbourne.

Commenting on Doddle’s launch, Paul Greenberg, Founder and Executive Director of retail industry network,  NORA, said: “When it comes to multi-channel fulfilment, retailers need to ensure that multiple touch points are well served and that the customer can traverse channels in a simple and easy way.

“Click and collect is a very exciting option and solutions such as Doddle’s make it easy for retailers to offer their stores as pick up points. It’s good news for retailers and their customers who are seeking more choice and convenience than ever before.”

How has the platform performed so far?

The company has enjoyed 114% year-on-year transaction growth driven in part by the growth of click & collect in the UK, which has outpaced the growth of online retail, prompting retailers to invest in the in-store experience in order to build loyalty, drive foot traffic, and optimise the last mile to deliver better customer experiences.

Founder of Travelex, Sir Lloyd Dorfman, is an investor in Doddle and Chairman. Notable customers include Marks & Spencer and Sports Unlimited Retail. Doddle’s retail and logistics technology solutions cover every aspect of ecommerce fulfilment; from in store click and collect to enabling digital and self service returns.

Why did Doddle zero in on Australia?

APAC CEO, Justin Dery said Australia is a prime market for Doddle, with the company’s current discussions with a number of significant partners, underpinning its decision to open offices in Sydney and Melbourne and invest in building out local teams across sales, customer care and tech to support its ambitious growth plans for the region.

“The retail sector is going through a period of  rapid transformation. The arrival of major international giants such as Amazon, growth in online and consumers demanding greater speed and convenience, are shining the spotlight firmly on customer experience – particularly the last mile and how retailers can optimise that experience to deliver a competitive advantage. 

“Doddle’s technology platform helps retailers – including major multi channel retail chains such as Marks & Spencer – increase competitiveness through more compelling delivery and returns propositions and generate more sales.

“On average, 58% of consumers collecting or returning orders in the stores of Doddle’s retail partners, go on to make additional purchases in-store,” explained Mr. Dery.