AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.
I don't know about you, but I'm looking forward to having 5G, in fact all the Gs, available on the cloud. The team at The Onion have woven their comedic magic and taken aim at HP, the cloud, Gs and CD-ROMs. The cloud must be getting pretty darn full. I mean, every second person you talk to is building something on the cloud, putting something on the cloud or building their own private cloud, which is very Rolling Stones, if you think about it.
This is the UK Channel 4 promotion for the upcoming Paralympics. I don't have much to say about this, other than watch it. Feel inspired. And, I...
In this video promoting his book, The Antidote: Happiness for people who can't stand positive thinking, author Oliver Burkeman puts forward a very reasonable proposition. And, it is this. As a culture we are crippled by failure, or the prospect of failing. To counter this, he explains, we need to enhance out pyschoemotional wellbeing and learn to embrace uncertainty, not fear it. Plus, there is increasing evidence that all the self-help books that encourage positive thinking actually make people miserable.
Ok, so books may be so 2004. But there is something about walking into a bookstore that can be intoxicating. This video was put together by a small team of staff and volunteers that support a single-store bookshop, Type Books in Toronto, Canada. Its elegant choreography and music make it mesmerising viewing.
At Anthill, we actively encourage world domination while wearing just your underpants. Some might say we are little obsessed with underpants references. I say, piffle. Tim Morris, a self-confessed 'underwear delivery specialist', spends a lot of time advising startups on starting up. Here he explains the seven questions every good business pitch should answer.
There's nothing like having a brilliant creative team at your fingertips. So far, three great guerrilla advertising campaigns have emerged from the 2012 London Olympics. Check out the inspirational brilliance from Nike, the fast-response campaign from Specsavers and an, ahem, tongue-in-check offering from Durex.
Who's that cheeky bloke behind the Queen? After realising he was on camera, and being beamed across the planet, the guy standing to the right behind the Queen realises the top of his head is cut off in the shot. He slowly, sneakily bends his knees so the glory of his full head of hair is included in the footage.
Do I shop at Coles? Occasionally, but I feel wrong about it when I do. Why? I prefer to support independent farmers and food producers. There are better ways of doing this than by shopping at Australia's two largest supermarket chains. Why do I feel this way? Ironically, the Olympic TVC from Coles is why.
So, with all eyes on London for the Olympics, a good question has been raised. How much do you know about the City of London? I don't mean London, which is technically London 2.0, I mean the City of London? It's a cool story. And it has dragons.
Gary Vaynerchuk is the quintessential entrepreneur. He comes from entrepreneurial stock. His father, after escaping political upheaval in Belarus, had limited English and money, and went from stock boy to part owner of a liquor store in five years. In this frank discussion, Vaynerchuk spells out why he loves social media and how he's used it to sell and generate true word of mouth.
The fundamental of cashflow explained by a magician. Why hasn't someone thought of this before? In this video from bizi, Simon the magician and his eyebrows look very, very pleased with their ability to turn a fiver into a fifties.
He's less brooding than Batman, and slightly more ruffled than Superman. Spiderman is one of the classic Stan Lee superhero creations. However, are superheroes possible? I'm not talking about the real life superheroes that are emerging across the world. Batman and Ironman, definitely possible. We just need some billionaires with a penchant for justice. One all broody, one a genius, playboy - and we've got them sorted. But, what about Spiderman?
Sometimes it's worthwhile thinking about what life would be like without things that we take for granted. In this video, Ikea pitches us a world without textiles. How about a dress made of crockery, alfoil undies and cactus back scrubbers? One of the biggest questions that many entrepreneurs wrestle with is 'will anyone want this?' So, by imagining a world without your innovation, you may be able to answer your own question.
There's nothing like getting banned by the Advertising Standards Board for generating masses of free PR. The latest Lynx ad, which seeks to encourage Australians to clean their dirty balls (the double entendre is more than intended), has been censured for denigrating the elderly.
Now’s your chance to make wiping your bum matter for more than just the bog-standard reasons. Social enterprise Good Goods recently launched its crowdfunding campaign for Who Gives A Crap, a new line of philanthropic toilet paper.
A self-made YouTube celebrity, Julian Smith has just 25 things that he hates about Facebook. I make it a much higher number. How about you?
What's next? Will Coca Cola reveal the formula for Coke? How about someone revealing the true secret of the 11 secret herbs and spices in KFC? Or, was it all just a cunning market ruse? What? Really? I'm shocked! It was a marketing.
Apparently, FMCG company Fantastic wanted to test how far people would go for a free box of their crackers. So, naturally, they built a machine. I don't think we have enough machines to do our bidding. This one, however, had people do its bidding.
Are you a little bit tired of all the hyperbole around social media? Are you annoyed that every second person you meet at a networking event is now a social media expert? You're not alone. This video from The Poke gives us a real infographic about the wonderful world of social media.