OPINIONS & ADVICE
4 things you need to do to kick-start your business idea into a successful...
There are no wrongs or rights when it comes to starting out - mistakes are part of learning - but here are four tips on starting a successful business.
Looking to spread your wings beyond Australia? This is what you should expect in...
Efic director Andrew Watson discusses how 2016 will be a mixed year for the world economy and the significant export opportunities that exist for SMEs
Drive for Uber or list on Airbnb? Here’s 5 things you need to know...
But there are a few essential things rideshare drivers, space-sharers and other ‘sharing economy’ workers need to know come tax time. Those earning income from the sharing economy should prepare for close scrutiny from the ATO.
Do you know why Australia is the perfect breeding ground for fintechs right now?
Even the Australian Government recognises the importance of the role fintechs are playing and will continue to play in our financial arena. The Treasury website states, “We want to see fintechs in Australia become a locus of creative thinking and business activity.”
Here are seven quick hacks to help your small business rise higher this Easter
The festive period is a great opportunity for small businesses, across all industries, to use the long weekend to take stock, look ahead to the end of the financial year and get your small business hopping.
Australian SMBs need to adopt a new model if they want to recruit and...
Empowered by technology and made affordable by marketplace economics, SMBs can now benefit from a new generation of recruiters, who were previously accessible only to large companies.
Are you trying to be everything to everyone?
Segmentation allows your company to ‘tailor your offer’ in order to become differentiated, more meaningful and highly relevant to a discreet section (or sections) of the total market.
Is it time to wear a new look? How often should you rebrand your...
On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language.
5 key steps you can take to make your employee mentoring more effective
Employee mentoring programs are an important aspect for companies to foster connections between junior and senior employees. Large, successful brands, such as Time Warner, General Electric, and Deloitte, run these type of programs to keep employees informed, engaged and happy.
What is the impact of disruption – both digital and physical – on international...
Thanks to digital disruption the world is getting smaller and global customers more accessible. Global e-commerce sales are growing at 20% per annum and are forecast to reach US$2 trillion in 2016. This will double to US$4 trillion by 2020.
‘No’ is not an option if you want to get ahead – why tenacity...
"I’ve never let the word no slow me down," says Perth-based multi-millionaire Kym Illman who has been rejecting the concept of ‘no’ over the span of an enviable career. The two-letter word is also one he won’t use with customers
5 tips to keep in mind if you want to take your eCommerce business...
Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.
These are the four biggest lessons I have learnt in eight years of business...
Starting any business can daunting and time-consuming, however, as an entrepreneur, you often find yourself working late (and sometimes, very early) to get your business off the ground.
Here are the 7 most frequent failures by Australian organisations
A leading global risk management
provider that has audited thousands of organisations – from the ASX top
200 to SMEs – has...
How the Commonwealth government economic stimulus package will help your business
Last week, the Morrison Government announced a multi-billion-dollar economic plan to mitigate challenges faced by the impact of COVID-19, in a move that was seen to be timely, sensible, and proportionate.
7 innovative businesses creating intermediate guide to social impact
Businesses have evolved multifold over a short period. This write-up presents 7 innovative businesses which are not only being creative but also creating social impact through it.
Would you take business advice from a machine? Well, here are the pros and...
The mission, in short, became to build a product that was capable of providing personalised education and human-like support to every entrepreneur on the planet, all at the same time.
How can digital services keep up with customer expectations in this new “always on”...
Our expectations of digital services have evolved as we shift to an "always-on" world. From the moment we wake up, we rely on technology to navigate our lives.
Here are 5 great tips on how to build business resilience in a climate...
It’s also critical to understand that contracting in fear is the worst response a leader can have to an economic crisis. In order to build business resilience, it’s time to push hard and get aggressive with your marketing spend.
Is pricing science, art, maths or psychology? How to set the right price for...
But pricing is not an exact science and data alone is not enough to decide the numbers. Psychology, art, maths, science and a little intuition are all key ingredients to successful pricing.
