OPINIONS & ADVICE
Here are 4 ways we can all support the elderly through this COVID-19 pandemic
For elderly persons considering the transition into an aged care home at this time, I would strongly recommended looking at in-home care options until the pandemic passes.
The Big Data of You: How your online reputation shapes economic outcomes
However, so far big data has focused on aggregating large data sets that group people based on shared characteristics and behaviours. It’s your similarity to the group that matters, not you as an individual.
Would you borrow money to buy out a competitor? Should you even consider it?
Google bought out YouTube... but even for smaller businesses, buying out the competition - albeit on a smaller scale - works but when is it okay buy out a competitor?
How to strike the perfect balance between human and digital CX
Customer service technology is on the rise. As multinationals
such as Amazon and Google deliver more and more support channels through their
use of...
You don’t have a traffic problem, you have a conversion problem. Here’s why.
Not getting enough leads? Sales are sluggish? No one signing up to your newsletter? Driving more traffic is not the answer.
How the rise of mobile disruption is giving small businesses that ‘aha’ moment
Intuit research shows that educating small business owners on the benefits of mobile and the power of the Cloud is giving back, on average, around seven working weeks of productive time per year.
Australian SMEs need more immediate help to survive COVID-19, here are the top two...
Regardless of government incentives, not many businesses will be committing to capital expenditure during this time. There are measures to be implemented that will safeguard the livelihood of Australian small businesses.
How I became a 67-year-old app developer instead of a golf-playing pensioner
When my son introduces me to his friends, he refers to me as an app developer. As a 67-year-old this is generally met with...
Dispelling the myths of coworking spaces: 5 things you might hear but should never...
As the coworking market continues to cement itself as an institutional part of Australian culture, it is inevitable that naysayers will share ongoing scepticism of the industry. There will also be those that are looking to join a space but are hesitant because of perceptions attached to coworking.
Here are 7 tips to keep in mind about raising capital for your second...
Success breeds success, or so they say. ‘They’ probably weren’t running a successful business while trying to capital-raise for a second one at the same time.
The jobs of the future might not look like they do now. Are you...
In the past there have been occupations that remained relatively stable, for example lawyers, doctors, and accountants. If you went to university, got one of these degrees, and entered that particular workforce, it was assumed that you’d be set for life. However, this is no longer the case.
The family that stays together: Why family businesses are better at employee retention
When it comes to employee retention, family businesses lead the way. According to the Harvard Business Review, the average turnover at a non-family firm is 11% per year. Family firms, however, churn only 9% of their workforce.
How to find the best partnerships to align with your startup’s growth plans
I truly believe strategic partnerships should be a part of every startup’s journey, as they help nurture relationships with others in the same industry, and help grow both your business and others’.
What the Federal Budget will mean for SMBs
There are big tax cuts for individuals and a number of significant boosts for businesses, all designed to increase spending and boost jobs.
Here are 4 powerful collaboration examples that you can use to propel brand growth
With that being said, collaboration marketing is an alternative way for brands both large and small to achieve their business goals by looking for smart ways to drive growth. That means, working with each other—and the key to this is looking for business synergy by creating win-win scenarios.
How to be innovative within your industry when you can’t find that ‘aha’ moment
Instead of trying to create something from scratch, entrepreneurs and business owners can draw inspiration from tried and tested business models to shake up their industries with impressive results.
You need to know who exactly you are racing against. Here’s how to properly...
You may have a unique idea for a new product or a service but it won’t stay that way and in may have even already been developed somewhere else
Ready for Single Touch Payroll? What the new legislation means for your business
Payroll is about to go through a significant legislative change on 1 July 2018, with the introduction of Single Touch Payroll (STP). This will apply to businesses with 20 or more employees first, whilst being optional for those that have 19 or less employees until 1 July 2019.
What every marketer should know about managing customer communication channels
On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right.
Here are 4 key tips to keep in mind on how to write a...
Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.
