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James Tuckerman

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James Tuckerman is one of Australia's most accomplished digital publishers. He's an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents' home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia (http://anthillonline.wpengine.com/about-us/). Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes. To contact James, go to LinkedIn.

This kid is not amazed by the iPad. She is confounded by what a...

If you're wondering whether the future of magazines might be in jeopardy, check out this child's reaction to a common staple of 'old' media. It hardly needs explanation, right? (From the 'fingers' of babes.)

The ‘Second’ Most Essential Online Marketing Tool?

In the Pantheon of Online Marketing Tools, there is one that dwarfs the rest. Its Herculean reputation isn't born from social media flamboyancy. It doesn't grandstand. It doesn't rouse hype. It simply gets the job done. And the job it does is far more important than every twittering, squarking and bleating online tool to ever grace the homepage of techcrunch. So, what is it?

Success! This is the Success Page. (And it’s your first Essential Tool.)

Thanks for signing up to 'The 10 Essential Tools of Online Marketing' eSeries. Over the next 10 weeks, I will be sending you 10 emails,...

Entrepreneurship is NOT about wealth creation…

Some people will read this headline and think, 'What the fffff-heck! Of course entrepreneurship is about wealth creation. It's about building companies and industries, isn't it! You're speaking rubbish!' After interviewing hundreds of entrepreneurs, over eight years, Anthill's James Tuckerman thinks otherwise. So, what actually drives entrepreneurship?

The 10 Essential Tools for Online Marketing

We've decided to dedicate 10 articles to 10 essential online marketing tools -- what we use, how we use them and how they operate together. Sign up to this campaign and we will exploit you. That's our promise. But, first, let me explain.

Let’s create a movement to remove the words ‘social media’ from the business lexicon.

Too often in the past, the term 'social media' has been peddled as a panacea for whatever commercial problems 'ail ya', with the zest of a spiritual healer or snake-oil salesman. Is it any wonder that 'social media' experts were so quick to adopt the descriptors 'guru' and 'evangelist'?

Help us choose the logo for Anthill’s Cool Company Awards

Last week, we asked our readers to help us re-design our slightly-outdated Cool Company Awards logo. Via this site, Twitter and Facebook, we asked you, dear Anthillians, to define what images you think epitomise the concept of cool. We've shortlisted the best. And the best of the worst. We're now seeking your input. Help us choose the logo for Anthill's Cool Company Awards.

What is it that’s so appealing about science and auto-tune mashups?

What is it that's so appealing about science and auto-tune mashups? Could it be the inherent fashion-sensibilities of the global science community? (Deep down, you just know that skivvies and elbow patches are cool.) Could it be the eyeball popping special-effects that seem to accompany most lessons on matters of quantum? (Science lessons and acid-house, rave parties might actually have more in common than you think.) Or could it be the melodic appeal of words like sub-atomic?

New look for Cool Company Awards? It’s time for a crowdsourced makeover!

It's been five years since Anthill's inaugural Cool Company Awards. Initially launched as a 'piss-take' to poke fun at a plethora of magazine award programs at the time, the 'cools' were quickly (and unexpectedly) embraced by Anthill readers... with the force and finesse of Arthur Fonzarilli's fist on a dukebox. (Ehhhhh!) But, unfortunately, five years on, our logo is beginning to look... well... not-so-cool. Could it be time for a crowdsourced makeover?

Ruslan Kogan’s Top 5 Stunts and Sh#t Stirring Shenanigans

Despite his success, Ruslan Kogan is perhaps best known for the various ways he has intentionally (and sometimes accidentally) courted controversy. Let's face it, Ruslan Kogan is a master at maintaining a high profile, by being both brutally frank and highly entertaining. What's your take? Is Ruslan Kogan a marketing mastermind or precocious punk?

Five ways to create a gamified, viral marketing campaign… we’re calling it Anthill’s Inaugural...

Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won't bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn't a hard decision to attempt to turn this negative into a positive, and create a compelling 'living' lesson for Anthill readers instead.

What kick started group buying mania? Philanthropy? Social justice? Maybe.

Conversations around group buying -- sometimes called collective buying -- are, nowadays, almost invariably saturated with opinionated cynicism, largely due to the rapid rise of the industry, the constant and seemingly ceaseless parade of replica businesses that have followed and the one or two horror stories of SMEs treated badly by over-zealous daily deals merchants. Yet, according to Groupon funder Andrew Mason, the model was created to support activism.

Skateboards plus creativity equals urban Jackson Pollock

Anthill is largely dedicated to the promotion of innovation, entrepreneurship and commercial creativity. Yet, every now and then, we see something that sits perhaps slightly outside the parameters of our usual fare. But we still must share it, for better or worse. Oh-yes. Today is one of those days.

Want to be part of an Anthill led trade mission to Silicon Valley? (Or...

Last Friday, at the Anthill incubator, the suggestion was posed, "Why doesn't Anthill coordinate a trade-mission to Silicon Valley?" It sounded like a great idea. We have plenty of contacts. It's a worthy cause. But how would we make it happen?

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What makes a good business incubator? Ask Yoda.

What makes a good business incubator? While access to the internet, clean bathrooms and top-notch meeting areas are all important, here are my three 'concepts' for creating a collegial working environment for fast-growth SMEs.

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Why wasn’t my business in the SMART 100?

Every year, we receive a handful of requests from disappointed business owners seeking a reason why their innovation didn't make it into the SMART 100. This year, we've decided to take the most efficient and least painful approach and attempt to answer this question by way of blog, by providing four of the most common reasons.

Group buying is a fad (Just don’t tell James Packer)

When any organisation or industry grows rapidly, as many of the group buying companies have already done (Spreets acquired over 500,000 email addresses from a nation of 20 million in less than 10 months), it's hard not to wonder whether the growth is sustainable. Naturally, every market has a ceiling. Doesn't it? Perhaps not.
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