Home Smart 100 2014 Unity (VIC) – 2014 SMART 100

Unity (VIC) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

We were talking to our clients and recognised the changing environment businesses operate in today. Vixtel supplies phone services, PBX systems and network solutions for business.

When we talk to our clients they want simplicity for their staff, they want one device to handle desktop computing, phone system and they want the flexibility to be mobile.

With this in mind we designed the Unity – the world’s first true desktop replacement with Linux and Android running simultaneously on the same device.

2. WHAT & HOW

The purpose of this innovation is to…

Provide businesses with a device powerful enough and smart enough to carry out all their computing and communications requirements without compromising user experience or performance.

It does this by…

Delivering exceptional power via a custom built quad core processor, facility to connect keyboard, mouse and monitor via the docking station included and outstanding audio and video communication via the Unity PBX application and stylish Bluetooth handset.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There is no product in the world that can provide true multi-tasking like the Unity does.

Devices currently in the market can run multiple applications, but Unity runs multiple applications on multiple operating systems simultaneously essentially turning one device into three – a computer, a tablet and a PBX phone.

Its various benefits to the customer/end-user include…

  • One device for all computing and communications needs
  • Mobility and centralised file and application storage
  • Enterprise grade PBX functionality now available to businesses of any size

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Having three devices – a PC to handle day to day computing requirements, a tablet to access Internet, Email and applications in the field and a desk phone connected to a PBX to handle voice communications. Unity replaces them all.

Its predecessors/competitors include…

There is no product in the market that can provide a full desktop replacement without compromising user experience. This product is a world first.

5. TARGET MARKET

It is made for…

All businesses; from those with just one employee up to multi-nationals.

It is available for sale through…

A number of major retail outlets will offer Unity for sale for the small business market (up to 20 employees). Larger businesses will buy the product direct from Vixtel and be assigned account managers.

Our marketing strategy is to…

Promote Unity and support our retailer activity by actively engaging in publicity, online advertising, social media, in-store promotion and catalogue support. Over $2M has been allocated in marketing support for our product launch.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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