Home ANTHILL TV Ikea mocks Apple. I think Ikea wins

Ikea mocks Apple. I think Ikea wins [VIDEO]


All the hype around the iPhone 6 has created more content than was ever thought possible.

(Yes, I’ll be getting one.)

But, Ikea found a way to hijack the hype for the launch of its latest catalogue.

And, it’s a genius bit of marketing.

It’s a parody of a standard Apple ad, but manages not to alienate Apple fans. It makes its point in an amusing way.

No surprises then that in less than a week, it’s been viewed almost eight million times on YouTube.

Experience the power of a bookbook™