All the hype around the iPhone 6 has created more content than was ever thought possible.
(Yes, I’ll be getting one.)
But, Ikea found a way to hijack the hype for the launch of its latest catalogue.
And, it’s a genius bit of marketing.
It’s a parody of a standard Apple ad, but manages not to alienate Apple fans. It makes its point in an amusing way.
No surprises then that in less than a week, it’s been viewed almost eight million times on YouTube.
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