Unbooked (SMART 100)

June 24, 2010 | By Anthill Magazine

Vote

The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

Founders Sarah Taylor and Jeff Dusting realized how time consuming and unsatisfactory it was to locate, book, and pay for home, health and beauty services, and how few service providers had access to efficient low-cost online trading.

WHAT & HOW

The purpose of this innovation is to…

Aggregate and sell online the available appointments in a range of personal services including beauty, home, and health.

It does this by…

Creating a central brand that aggregates time-based services for sale online.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It creates a transparent and efficient market in industries that are currently characterised by marketing inefficiencies.

Its various benefits to the customer/end-user include…

Access to electronic commerce for small business and sole traders, opportunity to grow market share, increase price competitiveness, and partner with others to create new products. For end users, Unbooked offers convenience, transparency, pricing, and quality information prior to purchase.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Individuals seeking, sorting, and purchasing personal services based on difficult to access, inconsistent information.

Its predecessors/competitors include…

Predecessors include the yellow pages and TrueLocal; however, there are no national services that allow the search and online purchase of personal services.

TARGET MARKET

It is made for…

The 40% of Australians who have used or purchased a personal service in home, health or beauty within the past 40 hours.

DISTRIBUTION STRATEGY

It is available for sale through…

The website: www.unbooked.us

Our marketing strategy is to…

Create awareness through brand ambassadors including Tottie Goldsmith, via SEO and online marketing, street and guerrilla campaign including Unbooked TV on YouTube.

SUPPORTING IMAGES AND/OR VIDEO

SHOW YOUR SUPPORT FOR THIS INNOVATION

While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:

Hit the VOTE UP button: Top left of each page (Not available for IE users)
Trigger a Reaction: Re-Tweet, Like on Facebook, etc.
Leave a Comment: Share the love!

To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.

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Jeff Dusting

wow, this is smart, is it global or Australian??

[Reply]
http://www.unbooked.us Sarah Taylor

A BIG “Thank You” to all the wonderful people we work with to make Unbooked a success

[Reply]
Rob Jameson

Fantastic company! I can think of many people who could benefit from Unbooked!!

[Reply]
Danihowden

Who needs Unbooked? I do! A timely and much needed service.

[Reply]
Marian

This has to be one of the SMARTEST ideas. I wish I'd thought of it and I will defitely use UNBOOKED

[Reply]
Themasterchamp

A truly innovative service.

[Reply]
Thrown2thewolves

Good Idea! Winsauce

[Reply]
cnaisbitt

unbooked is a site that uses technology to help you create a healthier, happier life.

[Reply]
matt hurst

Can think of many friends who's be interested in selling – will definitely keep a watch on this one…!

[Reply]
David McCubbin

I reckon unbooked is going to be a winner. The personal services market is huge and disorganised. unbooked is going to make using personal services more attractive and accessible to so many people. It'll grow the market, get more money changing hands…. Brilliant.

[Reply]
Adarbyshire

What a great idea!

[Reply]
http://www.OliviaAppeal.com T K

sounds good to me Tottie xx
Tanya (from Olivia's cancer appeal)

[Reply]
Melita

What a time saver! So much is done on line now, to be able to also make these types of bookings as well is fantastic!

[Reply]
Fiona

As a service provider I like the fact that Unbooked can promote my work and take the bookings and I can stick to what I am good at.
Fiona Edelstein Flavours of yoga

[Reply]
Jenny x

what a great idea. it sounds like a 'win, win, win' concept.

[Reply]
Anne Looby

Great idea – would definately make booking services easier and more accessable. I would use it regularly.

[Reply]
Margot Stevenson

This is a fantastic concept and one that I would use often. It is very convenient, time saving and a smart way to connect end users with service providers. It will revolutionise the way we purchase personal services just like Expedia revolutionised the travel industry.

[Reply]
Sandyk

I'm so excited for Unbooked to begin trading – it's a brilliant idea that women (and men) are really going to love!

[Reply]
Milloy382

When are you coming to the USA?

[Reply]
Jeff Reply:
July 8th, 2010 at 12:44 am
Before the end of the year with luck – where are you located

[Reply]
Fabe

What a grea concept. I would sus this for sure.

[Reply]
Fabe

What a great concept. I would use this for sure.

[Reply]
Sam Micich

I LOVE the Unbooked concept – what a great way to give small business a big voice.

[Reply]
Jen B.

I love those innovations that just seem so simple!

[Reply]
Joankaufman

bring it on!

[Reply]
Anne

this is a great idea – as a yoga teacher I'm looking forward to filling unbooked times. Why hasn't someone done this before?

[Reply]
Amelia

I think Sarah is one very smart operator – should be the next Telstra Businesswoman of the Year – what a concept, what hard work getting it ready, what fun!

[Reply]
Jordy

Just booked a facial from my iphone! This is not only fun, it's seriously convenient!

[Reply]
Michelle

I can't wait for this to really get going. Well done team!

[Reply]
Julieann

Can't believe this hasn't been done before! Send it around the world quickly please.

[Reply]
Steff

Hope there are some services for us guys here too – its a great idea for both sexes.

[Reply]
Sandyk Reply:
July 14th, 2010 at 5:23 pm
there are plenty of products being offered for guys Steff, all you have to do is search under the category you're interested in and they'll allo be there for you at the time and place you need them to be!

[Reply]
Steve

I think its great for blokes too – especially busy ones like me!

[Reply]
Carolyn W

I'm amazed at what a simple but brilliant idea this is – can't wait to book discounte product at a last minute time

[Reply]
Jason

It's a great way to buy presents for your partners!

[Reply]
Mishyf

I love Unbooked! – actually bought a facial the other day – got it cheap, at the time I wanted it and it was WONDERFUL

[Reply]
Yvonne

Love it Love it Love it – actually wish I'd thought of it first!

[Reply]
Steve

My wife has booked her first yoga class through Unbooked and is looking forward to making many transactions. I'm happy if she's happy.

[Reply]
Paulweb

bought the wife a pedicure using Unbooked and have won so many brownie points. Great idea – so easy!

[Reply]
Karen L

Over 200 products online now – and this is only the beginning. Watch this space. Good work Unbooked people!

[Reply]
Shelleyb

I'm a seller who didn't really understand how this would work until I listed. Wow! It's really working for me already

[Reply]
Sue G

I booked our first yoga class. Taking the whole family. Can't wait and thanks for making the process so easy.

[Reply]
Cynthia

We've had a week of unbooked sales and its proving excellent. What a great concept. Kudos to all.

[Reply]
Anne

Hurry up and come to Sydney – we need Unbooked!

[Reply]
Maggiecush

this site rocks

[Reply]

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