Founders Sarah Taylor and Jeff Dusting realized how time consuming and unsatisfactory it was to locate, book, and pay for home, health and beauty services, and how few service providers had access to efficient low-cost online trading.
The founders were searching for the points of greatest inflexion to help move us to a sustainable economy. We realised that to be successful in this goal, we needed to engage consumers, and work to create a new market from the bottom up. Realising that government and corporate action on climate change was in regulation and artificial institutional markets we saw the need for a retail carbon market that everyday consumers could participate in on a daily basis, and trust enough to want to.
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