Attracting new clients to your business can be as simple as finding out what turns them on.
I’m talking about how to uncover the secret desires of your audience in order to really tickle their fancy and best excite and seduce them into becoming your clients.
Take singer-songwriter Lady GaGa, who has carved out a successful career writing hits for the likes of Britney Spears and the Pussy Cat Dolls before exploding onto the music scene with her own debut album, The Fame (2007).
Lady G’s most impressive talent isn’t actually in her acclaimed song writing ability, her voice or even her alleged pole-dancing abilities. Rather, it is her acute understanding of the secret desires of her target market. The Fame tapped into this perfectly by being an album all about (in her own words) “how anyone can feel famous”.
The bold, uncompromising lyrics of tracks such as Beautiful Dirty Rich created an instant sensation and got the media all excited, touting her as the new “material girl”, taking over the mantle from Madonna.
What has this got to do with your business?
Take a look at your existing client base. Can you imagine the myriad of secret insatiable desires in their lives? You may say there’s no way you can know, but let me ask your subconscious this question: If you did know what they were, what would they be?
Take yourself on a mental flight of fancy and see what you can discover. Are there any secret desires seething along under the surface that you could use as themes in your marketing and communications campaigns?
What do you imagine your customers want to achieve?
What do their patterns of behaviour and buying habits reveal to you about the things that turn them on?
There are more of us harbouring secret desires like these underneath conservative corporate suits than you may have ever realised before. Aspirations such as:
- Being rich
- Being famous
- Being acknowledged
- Being thanked
- Being accepted
- Being happy
- Being sexy
- Being thin
- Being buff
- Being conversed
Take some time out to really think up a whole host of creative ways to transform your business offerings to cater to the hidden desires of your key clients. What can you do to make your goods and services so addictive that they just can’t get enough? Offer them rare diamond insights and gold nuggets of information that your competitors aren’t communicating effectively enough. Zoom in on that which can substantially impact their lives.
What you’re selling doesn’t have to be new (objects of desire have been around for as long as the people who create and covet them) but it does need to take a fresh approach, be a new spin or a new angle — something shinier and more exciting than the way what you’re selling has ever been presented before.
Create new and exciting ways to present fresh themes and perspectives your clients can’t get from anybody else. Once you nail this, it’s like you’re serving up a platter of their favourite delights on a regular basis and they will know exactly who to come to every time they feel hungry.
Ben Angel is the author of the brand new controversial and revealing book, ‘Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers.’ Grab your copy today by visiting www.benangel.com.au
