OPINIONS & ADVICE
What does the coming of the Internet of Things (IoT) mean for the future...
In the years to come, you can expect GPS technologies to do things you never imagined, especially when paired with gadgets associated with the Internet of Things (IoT).
Here’s why we’re both weary and hopeful about the state of cybersecurity in 2018
We live in a world of room-cleaning robots and artificial-intelligence driven algorithms that sort inboxes after learning users’ habits. So, given all those impressive advancements, why do the news headlines suggest we aren’t making such great strides in the realm of cybersecurity?
PR for all budgets: should you outsource to agencies, consultants or DIY your PR?
Whether you decide to embark on your own PR implementation and campaigns or whether you decide to hire a PR consultant or agency depending on your budget.
Content is still the king: here’s how to write a small business content marketing...
So, if you want to create effective and powerful marketing strategies, developing a content plan is an absolute must. It is especially true for small businesses striving to overcome impressive competition on the market.
How to inspire creativity and innovation in your business using work space design
Innovation and creativity are essential elements of any successful business, and a well thought out working space plays an important role in facilitating these. However, there is more to creating an innovative work space than bright colours and open spaces.
Does your small business have a supportive network? Here’s why it’s so important
Optus recently spoke with our SMB customer base, and found that 46 per cent of SMBs seek advice and expertise from other business owners, with a further 61 per cent saying they have experienced a time where they felt isolated.
10 great tips on how you can build loyalty with your customers by writing...
The good thing about writing emails directly to customers is that it allows you to have total control over what content you wish to share. It is then easy for you to personalize and customize them.
Automation won 2017: here’s what it means for businesses moving forward in 2018
Throughout the past couple of years, we’ve seen a growing rollout of robotic and software-process automation systems. Major brands like Amazon have been at the forefront of adopting these new technologies.
These 7 social media trends will take over 2018. Is your business ready for...
Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.
Here are 3 tips on how your business can improve its mobile experience platform
Some businesses still have a relatively basic approach when it comes to their online and mobile strategy and simply take their bricks and mortar experience and put that online.
Here are five lessons I’ve learned in moving from big corporates to a fintech...
Each of my varied roles – at Ford, Virigin, Optus, AMP and OFX - has taught me valuable lessons which I draw upon each day to both mine and my team’s benefit.
I launched my business at the age of 24 – 10 years later, here...
When Esha Oberoi launched Afea care services at 24, I had no idea of the depth of work ahead of me, or just how rewarding this industry could actually be. She had struggled with depression in my early twenties
How Aussie SMBs are embracing cloud computing to compete with the big boys
It is indisputable that cloud computing has heralded a new era in IT, where small and medium sized businesses are now able to access and consume technology that has previously only been available to larger organisations.
5 ways how you can deliver amazing customer service through social media channels
Now more than ever your customers expect to be able to interact with you on social media like they do in person. So much so that it has become another channel for customer service.
Here are six great tips on how to build and grow your business brand...
Today, Kulani Kinis is still a bootstrapped business, but we’re on track to hit $1.5 to 2 million in annual revenue by June 2018. Our constantly growing list of customers include ASOS, Forever 21, and ModCloth, just to name a few.
65% of start-ups fail due to co-founder conflict – here’s how to create the...
It might come as a surprise, but 65% of start-ups fail due to co-founder conflict. That’s actually higher than the divorce rate in Australia. A business partnership can present a variety of difficulties however, it can also deliver great benefits.
How NSW-based Laservision is leading the new future of tourist attractions in Australia
With 95% of Laservision’s business now coming from exports, the company’s journey provides useful learnings for other small business owners in the arts and recreation sector which are trying to break into overseas markets.
Here are seven strategies you can use to successfully turn your employees into your...
The easiest way to promote your brand is to turn employees into brand ambassadors. You just need some planning and employee training to boost the brand awareness quickly and successfully.
What sets great business leaders apart from the rest? Here’s how successful CEOs approach...
One of the main conclusions I’ve reached from my research is that truly successful CEOs and business leaders approach their work as an infinite journey. These leaders understand success is infinite and unlimited.
This is why influencer marketing is booming, and why it’s here to stay for...
While the core principles of influencer marketing are not new concepts to the advertising world, influencer marketing still holds distinct competitive advantages for those who enter the market early.
