OPINIONS & ADVICE

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How to close deals in coffee shop meetings… without closing deals

Far too much time is wasted in coffee shop meetings. Sure, it feels great to meet someone over coffee to discuss potential business opportunities. But, when...

So, you say that you have high customer satisfaction? That’s still not good enough.

I don’t think there’s a business out there that wants to admit they have poor customer service. In fact, many avoid this reality by...

You don’t have a traffic problem, you have a conversion problem. Here’s why.

Not getting enough leads? Sales are sluggish? No one signing up to your newsletter? Driving more traffic is not the answer.

How I became a 67-year-old app developer instead of a golf-playing pensioner

When my son introduces me to his friends, he refers to me as an app developer. As a 67-year-old this is generally met with...

Did you know that just registering your business name is not enough to protect...

Is the name of your business protected? You’ll probably say 'yes' if you have a business name registration or are a registered company, but...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE