Home SMART 100 2015 The Trainers Ultimate Toolkit

The Trainers Ultimate Toolkit [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

The Trainers Ultimate Toolkit came out of the success that I had achieved in building my own training company Upfront Communications from the ground up. I wanted to help others get on the fast track to success and avoid the mistakes I made initially.

I come across many great trainers or those who are passionate about speaking but don’t know how to be truly successful in the field because they do not have an appreciation of how to effectively market themselves, that is where the core of the program lies showing others how to achieve marketing success in this field.

2. WHAT & HOW

The purpose of this innovation is to…

…help others who are passionate about speaking and training. to know how to really take their business to the next level and gain clarity with how to market themselves effectively in the corporate training world.

It does this by…

I had to struggle to learn things the hard way and wanted to enable other to achieve the success I have but faster. I share the secrets of the corporate training world and how to achieve success in the industry.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The Trainers Ultimate Toolkit is like nothing else in the market, it is a true niche as there are plenty of coaches telling others how to be entrepreneurial or how to start a small business.

My program offers an entirely different offering, I show people how they can start their own corporate training business and everything I do is tailored to this.

Its various benefits to the customer/end-user include…

The success and what makes the program life changing is shown in the trainers who now have built incredibly successful corporate training organisations and have turned their life around because of the program.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The problem was people were giving up! The Trainers Ultimate Toolkit was started because I saw so many trainers who were passionate about training but were giving up continuing with their own businesses simply because they did not know how to market themselves effectively. I have always been an extremely driven and motivated person and wanted to help others achieve their goals.

Its predecessors/competitors include…

None

5. TARGET MARKET

It is made for…

Some people may already be trainers with their own corporate training companies looking to know how to really take their business to the next level and gain clarity with how to market themselves effectively, others may be employees who have little experience of how to run their own company but may have gained speaking and presentation skills experience whilst working in their current employment and want to build on this passion to make a full time career from it.

It is available for sale through…

Completing an expression of interest at trainersultimatetoolkit.com.au. There is then a selection procedure in place to ensure that we are getting the right sort of candidates.

Our marketing strategy is to…

We promote ourselves through a wide range of media including Seek for the self employed, Source Bottle, Linked In and Facebook. We also get referrals through word of mouth as trainers who have been on the course tell other like minded people and colleagues about the benefits of the course and how it could help them.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.