Home SMART 100 2015 Creatify

Creatify [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Just over two years ago, when big data was the buzz word, we were brainstorming on ways to innovate and disrupt the video industry and there was this idea: what if we could mix video and data, applying certain logic and be able to produce an infinite number of different videos personalised for every viewer.

And that is how the idea of Creatify was born. We started researching on plugins and other existing technologies that would assist editors to produce customised videos quicker, but it was not quick enough, so we decided to take it cloud and build it ourselves.

2. WHAT & HOW

The purpose of this innovation is to…

…be able to generate an incredible level of engagement and communicate the whole picture through videos that contain personalised data, images, graphs, or even stories/endings and audio, that is related solely to that specific viewer.

It does this by…

…following a defined logic to merge data from a table/database/form, images, video segments, audio segments as well as movement into a final video to be shown.

All this happens in seconds (sometimes real-time) and in the cloud using a farm of tens of powerful servers and an algorithmically optimised software code we wrote and deployed.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Videos can now be personalised to each individual user, driving more engagement, more relevant information, improving click through and call to action rates and shareability.

Its various benefits to the customer/end-user include…

Users can receive statements/bills using the delivery method they love and can watch really anywhere. It is easier to understand, follow, share and that contains calls to action that are very relevant to themselves.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…paper statements, be they digital or print.

Its predecessors/competitors include…

…customised paper/digital statements (text) and videos that would explain certain aspects but with generic information.

5. TARGET MARKET

It is made for…

…financial institutions, telcos, super funds, clubs, charities, Health insurance and more. They can produce statements, bills, first bill explanations, plan inclusions, claim details, policy details, etc.

It is available for sale through…

Creativa Videos and other agencies and production companies.

Our marketing strategy is to…

…use referral partners, direct approach, SEO/SEM, white labelling and self promotion of the engine through video signatures.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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