Home ANTHILL TV The future of print media? Augmented-reality newspaper ad jumps off the page...

The future of print media? Augmented-reality newspaper ad jumps off the page [VIDEO]


Who says print is dead? Commonwealth Bank tapped the talents of a Sydney computer graphics company and put out a newspaper ad that jumps off the page.

The ad uses a smartphone’s camera to connect the graphics from the ad — which appeared in Melbourne’s mX commuter daily newspaper last week — to 3-D reader software in the phone. The software, developed along with the ad by Explore Engage, displays a virtual town on the phone’s screen. Suddenly a newspaper reader is pulled into a narrated, interactive pitch for Commbank’s augmented-reality app for real estate property.

Companies such as Explore Engage continue to stretch the virtual envelope of what we can see through a smartphone’s “eyes.” (Explore Engage also creates 3-D graphics for the Web and for public kiosks). Scan an image next to a movie review in a magazine and watch the film’s trailer. Snap an image of the Opera House and be sent to a web search of info about the place (thanks, Google Googles).

What’s next on the hyper-reality horizon?

From print to augmented reality

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.