Tag: Web Marketing
10 secrets to marketing SMEs online
Being online levels the playing field. Big or small, everyone has the same chance to attract and convert customers. By following some basic principles, you can receive the same coverage as major players and see your business take off using savvy, affordable marketing techniques.
Wasted Opportunity With 'Don't Reply'
Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.
Wasted Opportunity With ‘Don’t Reply’
Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.
Dump your old IT systems and save money
It seems like everyone is scrambling to find ways to cut costs these days. Projects are being put on hold, redundancies are piling up, travel scaled back, etc. And when it comes to technology costs, no organisation is safe. But how do you ensure IT does its part to reduce costs while ensuring you don't compromise security or competitive advantage? There are a number of maturing technologies that are peaking at just the right time to deliver in the downturn.
Can our emails read your mind? (Yes, well, kinda)
This week we flooded our readers' inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally.
While the email technology can't read minds (literally), it can self-optimise.
Google killer?
He’s a martial arts expert, web celebrity, podcaster, insomniac – and he is trying to develop a search engine to tempt people away from...
A stepped approach to e-marketing
As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade.
As digital...
Free…The new revenue model
It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet!
Caveat Emptor. Buyer beware....
Search is the low hanging fruit
Did you know there are people on the web right now searching for your products and services? The majority of web users are researching...
Building an online community
Are you looking for instant customer feedback and ideas to improve your product or service? What about a free focus group with a targeted...
All the traffic you can eat… is not a healthy diet
Back in the nineties, my colleagues and I used to compare the size of our log files. The bigger the web server traffic log...
Covet thy neighbour’s domain
Greed and envy may be two of the seven deadly sins, but online, sinners are grinners. Robelen Bajar joins the digital gold rush.
I’m a...
Slap your web developer with a large fish
It's hard enough getting found in Google without having to struggle against complete stuff-ups by your web developer.
Ever wondered if web design might be...
When Google tells you to get lost
Robelen Bajar explores the depths of Google’s bottomless search pit for websites that mysteriously disappear.
If you’ve been following the drama series Lost, you’d understand...
HEMA – More than greets the eye
We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.
Tame the email beast – get control, get opened, get actioned
If you’re not careful, half your day can vanish down your inbox’s throat.
A survey of almost 600 professionals showed two thirds of them spent...
Online strategy: Who else wants to attract 38,000 visitors to their site in four...
It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...
How to win at classifieds
First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
Here we go again
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
For miracle sales, get a halo
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
