What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.
There I was, seeking new ways to predict the future at the AMSRS conference 2012. It was full of people who spend their existence researching…to predict what will happen next. Yet, ironically, some parts of the research industry appear to be struggling to adapt to the changing behaviours, attitudes and opinions of the world. Research…
Recently, I was sharing the history of my business, CheckinLine, with Anthill founder James Tuckerman. As we talked about typical startup struggles, I was reminded of the following story on that very topic. James pressed me to share it. So, here goes. Let me know if you think it rings true. “THE STORY OF THE…
Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.
After watching and listening to the melodies of Ray Kurzweil’s brain, I feel heartened that the only thing separating his brain from mine is the ability to think exponentially — and that is something I can work on.
Innovation is a noun. This seems to have been forgotten. Innovation; such a buzz word at the moment, everyone is “doing it.” Trouble is, you don’t “do” innovation; innovation is the result of what you do.
“Open innovation” isn’t a term you associate with Australia. We don’t even fund it anymore. When we used to, it was called Innovation Exchange. But it collapsed. Listening to accomplished speakers highlighting this point at the recent Innovation Series event at Langham Hotel, I asked myself: “Why?”
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