Tag: communication

The business world has a new language. Instead of annual plans, three year strategies and sustainable competitive advantage we hear of disruption, uncertainty, speed and ambiguity.

In this fourth article on capital raising corporate advisor Dr Mark Rainbird explains how the way you communicate can make or break an offer—regardless of how good it is.

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.

Corridor combat: when two people who are not getting on well at work – pass each other in the corridor – each smiles at the other while muttering silently “F… you”.

Somewhere along the line it has become unappealing to let others see our emotions. More and more we rely on highly impersonal means – text messaging, social media and emails – to keep in touch but also to convey confidential information, conduct negotiations and build relationships. More and more we are talking at everyone but not really connecting with anyone.

123educateme has found that if an employee spends more than an hour a workday on non-work tasks, it could cost their employer more than $6,200 a year. If that figure is expanded to account for the population of Australia, the amount of lost productivity could amount to a staggering $5 billion.

The term empowerment within the context of a business organisation is one that is much misunderstood and misdirected. What does it mean to ‘empower' your staff? What does an empowered team look like and how will it help the business achieve?

The term empowerment within the context of a business organisation is one that is much misunderstood and misdirected. What does it mean to ‘empower' your staff? What does an empowered team look like and how will it help the business achieve?

The markets and audiences of the 21st century are a savvy bunch. No longer gullible and susceptible to the heavy handed and brash branding practices of the past, they're looking for the 'why' and not the 'what' when they buy into a product or service, and this leaves companies and organisations charting new and unfamiliar territory. Andrew Collins explores the changing face of brand promotion.

The advantages that some companies have gained from an intelligently deployed social media strategy has placed other businesses under increased pressure to get tweeting. However, while Twitter has become a permanent weapon in many marketers' arsenals, few users face the threat of arrest for not tweeting.

Rightly or wrongly, we hold sports stars, politicians and other prominent figures to a high standard of behaviour because they enjoy a position of influence and leadership. So, if social media is in fact considered part of the media, then should we hold leaders in the 'social' media to the same high standards of behaviour?

In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.

No one goes from zero to hero after attending a trade show, but with the right preparation, US tradeshows can deliver Australian companies a slew of market opportunities. Phil Rogers explains.

In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context. “Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”

In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

I often get accused of bashing Microsoft and Oracle. In the interests of balance, here’s my message to Apple: If you want to go after enterprise business, make it a priority. Don’t toss it out there if it’s something you only plan to pursue in between hacky sack sessions and iPhone love-ins.

The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.

Communication is a fundamental human need. However, as Will Egan explains, Twitter and Facebook can become costly distractions from the main game if companies don't understand where their communities are coming from.