5 ways to help keep your customers informed about changes to your business
Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions
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A corporate psychologist weighs in on working from home and COVID-19
It is important to recognise that everyone is going through a collective unusual circumstance, with worry about their personal situation and what the future will hold.
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Are you doing crisis communication right? Here are 9 guiding principles for the COVID-19 pandemic
The principles below have been created to guide organisations in a crisis, enabling them to act swiftly and ensure stakeholders are kept informed with engaging, timely and actionable communications.
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Articles | CAPITAL RAISED | Funding & Finance | Growth & Export | Startup & Entrepreneurship | Tech & Innovation
Tech startup Pendula doubling local team, expanding to US following $3.5 million capital raise
Australian technology start-up Pendula will extend its operations to the US and UK and more than double in size in 2019, following a $3.5 million capital raise to expand the business and escalate its go-to-market strategy.
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This is why communication is so important when developing your technology ideas
It is interesting how in the age of technology, and with the support of the technology, communication problems have increased, rather than reducing as you would expect. You may or may not be surprised, but this is also the case for the software development industry.
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Does your business have an organisational culture? It’s important to your customers
Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.
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6 steps to finding start-up success in an industry where the competition is really stiff
Design by Mouse now in 2016 continues to grow and I have a team of talented creatives located around the world, however I still need to make sure that at the end of the day we are taking the steps to develop as a company and stay top of mind to clients.
No matter how crazy business can be, I always ensured that I carry out these six simple steps to success -
Email in real life; it’s funny because it’s true [VIDEO]
Remember the days when you checked your inbox only to find that you had no new messages? Me either. In fact, most people get too much email. Some people have a quest to result an zero inbox status. That’s crazy talk. As I write this, the inbox on just one of my email accounts (I…
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How to think on your feet: a lesson from Robin Williams [VIDEO]
In 2001, Robin Williams was asked by James Lipton, the host of US tv show Inside the Actors Studio, how does he improvise? As you’d expect, the late, great Williams steps up with an improvised answer that is both hilarious but, also explains exactly how he does. As an entrepreneur, you need to be able…
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ANTHILL TV | Management Matters | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation
Why you need a visual story about your business [VIDEO]
It’s important to remember that people have different learning styles. Some learn by listening, others by reading, some by doing and, yet others learn visually. Most people learn by a combination of these learning styles. By creating a compelling visual story about your business you are tapping into two of the more common ways people…
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Five reasons why your business isn’t attracting repeat customers, and what you can do about them
Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three ingredients to come back to a business: quality product or service, reasonable prices, and great customer service. Now the first two are black and white. However, the latter is a…
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This Melbourne promo agency is combining cool vintage styling with modern technology
With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage styling and has been able to capitalise on it with her promo agency Loco Group. “A born fossicker, I have had my head in second hand treasure troves since a young…
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How to write an awesome creative brief: some lessons from Mick Jagger
Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign or, create a brand. The brief is used to communicate a company’s desires and intent during a creative process. And, the creative process is a complex one, it’s as complex…
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Would you share your life with a stranger for 20 days? It’s an intriguing idea [VIDEO]
This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what its name says – it connects you to a strange for 20 days. You share your every day life and then, at the end, each person can send the…
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What if real life meetings were life conference calls? They’d be like this [VIDEO]
Conference calls. Every business has them. And, if you’re honest, the last one you attended probably went a lot like this. This parody video from Tripp & Tyler shows what real life meetings would be like if they were subject to the same behaviours and technology idiosyncrasies as the standard teleconference. In the words of…
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Four reasons why your business should be using SMS marketing
With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of SMS marketing. However, the effectiveness of SMS is undeniable – a 2010 Singlepoint report found that SMS boasts a staggering 99 per cent open rate. Yes, that’s 99 per cent! Then,…
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How to increase your click thru rates in one simple step as shown by three singing Swedish fishermen [VIDEO]
Do you see what I did there? I got you to click through to this article. How? Hopefully, you’ll have found that the headline is compelling. The goal was to create a headline that hit on a problem you’re trying to solve: increasing click through rates. Plus, the Swedish fishermen probably made you think, ‘what…
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Mind your ‘I’s and, well, just your ‘I’s really: What are you really saying?
Professor James Pennebaker made a startling discovery about how people use pronouns. It turns out, they say a lot about you. The use of the pronoun “I”, is the most profound. In his TEDx presentation to promote his book, The secret life of pronouns, Pennebaker explains the process he undertook to make this discovery. That,…
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The seven deadly sins of business that you must avoid to be a success
In the words of Heidi Klum – in fashion one day you’re in and the next you’re out … The same apply for businesses. One day you’re successful and, the next day, it’s a whole different story. Over the past twelve months Australia has witnessed the failure of institutions that no one predicted were likely…
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Why are some of us still scared of digital connectivity?
Gone are the days when we have to borrow someone’s expertise to decipher Mother’s telegram, asking us not to forget to pick up some milk on the way home. We simply talk more today than ever before. World leaders are voted in only if they are deemed to have utilised these communication platforms often and eloquently enough.
![Email in real life; it’s funny because it’s true [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/EmailIRL.jpg)
![How to think on your feet: a lesson from Robin Williams [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/11/RobinWilliams.jpg)
![Why you need a visual story about your business [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/11/storytelling.jpg)
![Would you share your life with a stranger for 20 days? It’s an intriguing idea [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/05/20DayStranger.jpg)
![What if real life meetings were life conference calls? They’d be like this [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/02/Solitaire.jpg)
![How to increase your click thru rates in one simple step as shown by three singing Swedish fishermen [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/Fishermen.jpg)
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