Home ANTBITES (Media Releases) New online platform launches, with over a million dollars in media space...

New online platform launches, with over a million dollars in media space available to small businesses


Advertising and PR is expensive. And, until now, there was no way for small business to access major media space. Meet Prize Pig. Australia’s first and only media competitions marketplace.

Prize Pig transforms small businesses products into awesome prizes and partners them to Australia’s biggest media companies for their competitions.

The custom platform is like online shopping for incredible publicity opportunities, and with two quick clicks – any business can be featured across a range of magazines, radio programs or TV programs.

Prize Pig offers media space without the media spend, and has over $1 million in media available right now to Australian small businesses.

Prize Pig’s Founder and CEO, Amanda Westphal, said, “Prize Pig allows businesses to be introduced to the media landscape without a major investment. It’s a win win solution for any media outlet looking to fill their benchmark spots, and start relationships with growing prize providers”.

Prize Pig has restructured the way media run promotions, putting an end to staff making countless calls trying to secure prizes. Rather, they receive pitches from hundreds of small businesses across Australia on the Prize Pig website to support their contra promotions spaces.

Since the relaunch in March, Prize Pig is now partnering with over 100 metro, regional and provincial outlets across the country, and are continually adding more to the pig pen.

Sara from Solitaire Jewellers said, “Prize Pig has significantly increased our brand awareness and we are seeing positive growth in our sales, popularity and social media status.We could not recommend Prize Pig’s invaluable services highly enough”.

Amanda Westphal started Prize Pig after a decade as a Promotions Manager with Universal Music, Paramount Home Entertainment and Nova Entertainment. She saw that the available contra spaces within media were often given to the big companies, and wanted to disrupt the fat cats to support Australian small business.

In the past two years, she has elevated the brands of over 100 companies, securing over $3,250,000 in media space for the SMB community and has a target to support 500 by 2016.