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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Socialista Media
Company: Socialista Media
Website: www.socialistamedia.com, www.2threads.com
State: NSW
Category: Online Business
Socialista Media is a social network for fashion lovers. The online company gives fashion brands the opportunity to tap into and engage with their target market of woman aged 18 to 35.
The main platform is 2threads.com, Socialista’s fashion hub. The site is packed with the latest fashion news, trends, photos, videos and shopping advice. The goal is to do what fashion magazines did in the print era and transport it to the online area of social media.
The company works hard to keep the site content fresh and innovate with new banner units and marketing techniques. “We also like to give potential clients and users an inside look into our business so they can engage with it and feel a part of it,” Socialista said in its Cool Company application. “We have always found that people want to know about the inside operations of the business, not just the outside.”
Its main revenue sources are advertising revenue (display and per-click) and product sales. The folks behind Socialista Media say they were the first company to launch a youth-focused ad network to challenge the Australian fashion market. “Our media agency clients said they wanted to reach across cool youth sites and that’s what we delivered.”
Being on the scene for more than five years gives Socialista Media a sage point of view on the challenges facing digital media: “The greatest single issue is an oversupply of inventory and a lack of demand from advertisers. There is lots of revenue out there, but there also are more and more people competing for it, which is driving down price.”
As for staff perks — parties of a big part of the fashion scene, and Socialista makes sure staff get the chance to attend jumpin’ events. “It’s a work-hard, play-hard attitude.”
As for Socialista Media’s coolness factor — we did mention they’re eyeball-deep in the fashion world, didn’t we? “Our flagship website was built on the notion of cool. It grew to where it is via our commitment to documenting cool fashion, cool parties and cool people.”
2threads party at Ruby Rabbit
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