To promote its new movie, Pixar has parodied just about every university ad you’ve ever had the misfortune to witness.
All those shots of a lush, sophisticated campus, rowers on the river and, students saying profound things.
The cliques seem even more trite when the words are being uttered by the three-eyed monster in a very earnest voice.
A well played parody which will, no doubt, see Pixar’s latest venture in superb storytelling into a box office success.
If you’ve ever sort advice about how to tell a story, watch how Pixar do it, in both their movies and in the extras on the DVDs (yes, that old school technology, remember DVDs?).