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As I am sure I have mentioned before, penguins are a big deal in our house. The obsession began three years ago after a trip...
airbnb. It may have messed up its recent rebranding in a spectacular way but, it is one company that has disrupted the business of accommodation...
Storytelling is one of the most crucial skills any entrepreneur and business owner can have. If you want to engage investors, advisors, staff and customers,...
It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn't take two years to write a business pitch, Seinfeld's insights into writing and storytelling are invaluable.
To promote its new movie, Pixar has parodied just about every university ad you've ever had the misfortune to witness. The cliques seem even more trite when the words are being uttered by the three-eyed monster in a very earnest voice.
Never one to shy away from the changes technology can bring to your life, master magician Marco Tempest steps up, again, to integrate the latest augmented reality into a magic routine. In doing so, he explains the simple tenants of storytelling and how being unexpected brings delightful results.
Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.