![Is this the best Christmas ad ever? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/11/monty.jpg)
As I am sure I have mentioned before, penguins are a big deal in our house. The obsession began three years ago after a trip to the Melbourne Aquarium. A small, pink baby penguin toy was purchased for my then five year old. This bundle of, what is now only sort of pink, fluff has…
![How three guys created a $3 billion company from one simple idea [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/08/airbnbstory.jpg)
airbnb. It may have messed up its recent rebranding in a spectacular way but, it is one company that has disrupted the business of accommodation like no other. While the company still has many challenges ahead, this video is a great bit of storytelling about how its founders had the idea and turned it into…
Storytelling is one of the most crucial skills any entrepreneur and business owner can have. If you want to engage investors, advisors, staff and customers, you have to be able to tell your story in a compelling way. It’s also the key to great advertising, as this ad for Skype demonstrates. Watch how this story…
![This is an article about nothing. Well, nothing other than some storytelling tips from Jerry Seinfeld [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/01/Seinfeld.jpg)
It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn’t take two years to write a business pitch, Seinfeld’s insights into writing and storytelling are invaluable.
![It seems even monsters grow up and go to university [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/01/MonsterU.jpg)
To promote its new movie, Pixar has parodied just about every university ad you’ve ever had the misfortune to witness. The cliques seem even more trite when the words are being uttered by the three-eyed monster in a very earnest voice.
Never one to shy away from the changes technology can bring to your life, master magician Marco Tempest steps up, again, to integrate the latest augmented reality into a magic routine. In doing so, he explains the simple tenants of storytelling and how being unexpected brings delightful results.
Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.
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